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Newbie Gives Copywriting A Shot

by fings1
8 replies
Hey fellow Warrior members.

I'm a bit of a lurker but have been taking in all the great copywriting advice found on the pages within. You folks are truly masters of getting people to take action.

As background, I am the author of a memoir; a memoir written by my dog. It was published nationally last fall called Bad to the Bone: Memoir of a Rebel Doggie Blogger and is in many brick and mortar stores as well as online retailers.

In all honesty, I've been struggling to get the word out to a larger audience. Then it dawned on me, why not use the power of copywriting to peak the interest of potential buyers.

The end result is this page from my dog's FB Fanpage.

Let me know your thoughts about the page since this is my first go at this art. I plan to drive traffic to this page and hopefully have folks buy the book. I also have a dedicated website for the book that has a more traditional feel at BadToTheBoneMemoir.com.

If anybody has any advice on getting a highly rated, but little known book some publicity, I'll give you a lifetime supply of milkbones

Woof!
Bo
#book #copywriting #facebook #newbie #publicity #shot
  • Profile picture of the author Zentech
    Hehe... that's pretty good. Very solid for a first effort. Funny, too. Generally, humor is kind of iffy in most niches, but it fits here. The pitch could be a bit longer, though. I actually wanted to see more zany bullet points and read some more anecdotes.

    Please keep in mind that when I say it's "pretty good," that means I personally liked it, read the whole thing, and consider it potentially workable. Does that mean it will actually SELL? No way to know but to test. Send it some traffic and see what sticks.
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    • Profile picture of the author fings1
      Thanks for your comments Z.

      Yup, looking at it now I can see it could benefit from a few more bullets and making it a bit longer.

      I will test to see if works or not. If nothing else it made me chuckle too.

      Thanks again!
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  • Profile picture of the author Rezbi
    Originally Posted by fings1 View Post

    Hey fellow Warrior members.

    I'm a bit of a lurker but have been taking in all the great copywriting advice found on the pages within. You folks are truly masters of getting people to take action.

    As background, I am the author of a memoir; a memoir written by my dog. It was published nationally last fall called Bad to the Bone: Memoir of a Rebel Doggie Blogger and is in many brick and mortar stores as well as online retailers.

    In all honesty, I've been struggling to get the word out to a larger audience. Then it dawned on me, why not use the power of copywriting to peak the interest of potential buyers.

    The end result is this page from my dog's FB Fanpage.

    Let me know your thoughts about the page since this is my first go at this art. I plan to drive traffic to this page and hopefully have folks buy the book. I also have a dedicated website for the book that has a more traditional feel at BadToTheBoneMemoir.com.

    If anybody has any advice on getting a highly rated, but little known book some publicity, I'll give you a lifetime supply of milkbones

    Woof!
    Bo
    Have you got a blog?

    If not, you should start one.

    Once you have, do a "made for TV" version of the book. You know, like when they make a movie and then make a TV series with less well-known people.

    That way you can get the word out and advertise your book via your blog. A direct link to the book's website should do the trick, if you market your blog well.
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  • Profile picture of the author travlinguy
    As it stands, your copy is threadbare. It needs to be fleshed out a lot.

    To really make this fly you've got to be good at writing fiction in the third person. The setup is that your readers need to know how you know what your dog is thinking/saying. You might tell them that when you share an Oscar Myer Weiner with your dog you just mysteriously know what he's thinking. That's just off the top of my head but... Make the connection mystical and believable from a story viewpoint and it will capture your audience.

    Then paint some poignant, enduring pictures in your copy to illustrate life's ups and downs from a dog's perspective.

    If you can come up with some really appealing examples of how the dog nails the 'human experience' in your copy, you'll sell more books than Stephen King. It ain't gonna be easy but it certainly is doable. Good luck.
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  • Profile picture of the author RickDuris
    Originally Posted by fings1 View Post

    Hey fellow Warrior members.

    I'm a bit of a lurker but have been taking in all the great copywriting advice found on the pages within. You folks are truly masters of getting people to take action.
    Originally Posted by fings1 View Post



    As background, I am the author of a memoir; a memoir written by my dog     . It was published nationally last fall called Bad to the Bone: Memoir of a Rebel Doggie Blogger and is in many brick and mortar stores as well as online retailers.

    In all honesty, I've been struggling to get the word out to a larger audience. Then it dawned on me, why not use the power of copywriting to peak the interest of potential buyers.

    The end result is this page from     my dog's FB Fanpage.

    Let me know your thoughts about the page since this is my first go at this art. I plan to drive traffic to this page and hopefully have folks buy the book. I also have a dedicated website for the book that has a more traditional feel at     BadToTheBoneMemoir.com.

    If anybody has any advice on getting a highly rated, but little known book some publicity, I'll give you a lifetime supply of milkbones

    Woof!
    Bo


    This has nothing to do copywriting, but it's an interesting idea:

    1. Get     Conan O'Brien's Triumph the Insult Comic Dog to interview the dog. Have it set up like a talk show format.

    2. Have it be the funniest video and post to YouTube. If it's done right, it could go viral.

    3. In the video, point people to where they can get the book.

    4. Split the profits with Triumph.

    It's seems with Triumph's personality, and your dog's personality, it could be pretty funny.

    - Rick Duris
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    • Profile picture of the author fings1
      I love it...now we just need Conan back on the air.

      Thanks all for your responses. Some great advice here.

      hrh
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      • Profile picture of the author Dan Axelrod
        You definitely don't want "I'm tired of being DEPRESSED" in the call to action statement. It's just too much of a downer.

        Instead focus on the cozy joy and love your customer will get from reading the book.

        Also, I think you would do well to position this book as a "gift." It's a novel thing to buy for someone else if you can't think of anything.

        --Dan
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        • Profile picture of the author fings1
          Originally Posted by Dan Axelrod View Post

          You definitely don't want "I'm tired of being DEPRESSED" in the call to action statement. It's just too much of a downer.

          Instead focus on the cozy joy and love your customer will get from reading the book.

          Also, I think you would do well to position this book as a "gift." It's a novel thing to buy for someone else if you can't think of anything.

          --Dan
          Dan...Yup, definitely don't want to be a Debbie Downer in the call to action!
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