The Greatest Copywriter You've Probably Never Heard Of

I'm an "old school" kind of guy. Even though I'm relatively young (44), I like music that dates back to the fifties. I prefer black and white movies over color, and I love going back in time and leafing through decades old magazines and studying the ads. There was some great copywriting produced back in the fifties, sixties and seventies. Many of the greatest ads in history were created by copywriting legends like Gary Halbert, David Ogilvy, Victor Schwab, Leo Burnett and John Caples. Names I'm sure many of you are familiar with.

But there's one name that you may not be so familiar with. And it's a shame, because he's every bit as talented as the aforementioned legends. His name is Drew Eric Whitman, a.k.a "Dr. Direct." I'm a fan of his, and I'm here to give him his "props."

Drew has created powerfully effective advertising for some of the largest and most successful companies on the planet, including: American Automobile Association, Advertising Specialty Institute, American Legion, Amoco, Faber-Castell. Texaco, Day-Timers, and many others.

If you're a copywriter or marketer and haven't heard of Drew Eric Whitman, do yourself a favor. Google him, and buy his books. His work is absolutely brilliant. You can thank me later.

David Jackson