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How To Write Your Squeeze Page --> For 50%-Plus Conversions

by Copydog
13 replies
Have just found another excellent video –
this time by Mark Widawer.

About 10 min. long.

Very useful tips for squeeze page copywriters.
#&gt #> #50%plus #conversions #page #squeeze #write
  • Profile picture of the author seoweb2000
    Thanks for the link. I bookmarked it for later viewing.

    I didn't realized that a squeeze page require so much thought and copy, but now I do.
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  • Profile picture of the author BrianMcLeod
    Here's Mark's video:

    Signature
    Brian McLeod
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  • Profile picture of the author davemiz
    if that page does 50% i'm the pope.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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  • Profile picture of the author JasonParker
    Nice to meet you Pope.

    Depending on the traffic source, it probably does pull 50% or higher.

    That style of squeeze page pulls like crazy. Add in some scarcity or exclusivity and you're cooking with oil.
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  • Profile picture of the author davemiz
    umm.... no.

    i've tested that page extensively... along with 20+ other styles - to the tune of tens of thousands of dollars on paid traffic and that was nowhere NEAR the winning squeeze page.

    Trust me if that page was doing 50% you'd see everyone using it on their launches.

    Are they?

    nope.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author RickDuris
      Originally Posted by davemiz View Post

      umm.... no.

      i've tested that page extensively... along with 20+ other styles - to the tune of tens of thousands of dollars on paid traffic and that was nowhere NEAR the winning squeeze page.

      Trust me if that page was doing 50% you'd see everyone using it on their launches.

      Are they?

      nope.
      If I'm not mistaken, that format was the winning one for Double Your Dating several years ago. I could be wrong.

      So Dave, what works for you today? I'm curious. Can you point us to a few samples either by you or someone else?.

      - Rick Duris
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    • Profile picture of the author JasonParker
      Originally Posted by davemiz View Post

      umm.... no.

      i've tested that page extensively... along with 20+ other styles - to the tune of tens of thousands of dollars on paid traffic and that was nowhere NEAR the winning squeeze page.

      Trust me if that page was doing 50% you'd see everyone using it on their launches.

      Are they?

      nope.
      Whatever you say budday.
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  • Profile picture of the author davemiz
    hey rick, eben's said that page wasn't his winning page... his quiz one was the big winner... and if I remember from talking with eben a few years ago, they did not test the page.

    You've seen my stuff all over the web... The WARNING squeeze you see everyone swiping all over the place was me.

    seen frank kerns squeeze pages for the mass control launches?

    Seen the 'magic bullet" squeeze page?

    seen the PLF 2.0 squeeze page?

    All my stuff.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author RickDuris
      Hi Dave, Well, then obviously I'm mistaken

      Thanks for the insight. - Rick Duris
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  • Profile picture of the author davemiz
    hey rick, no worries dude... i'm serious, I've tested them all out and that one wasn't anywhere near the winner... for me. others might have other experience.

    you'd think that dyd one would crush, because its been up there forever and lord knows how many millions of optins its gotten for them.... but that doesn't mean someone is testing their stuff.

    best thing to do:

    Take took a bunch of diff layouts/copy and just run a massive test to see which converts better.

    once you find the winner, drill down with different copy.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author ewenmack
      Hey Dave,

      Interesting about Eben and crew not testing the optin page.

      John Carlton said the big take away he got from one of his big ticket trainings was the testing thing.

      He's also mentioned about Eben switching things live and seeing the changes in a few minutes.

      But as you say test big time yourself.

      Traffic source could be a bigger variable than most people think too.

      All the best,
      Ewen
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    • Profile picture of the author JasonParker
      Originally Posted by davemiz View Post

      hey rick, no worries dude... i'm serious, I've tested them all out and that one wasn't anywhere near the winner... for me. others might have other experience.

      you'd think that dyd one would crush, because its been up there forever and lord knows how many millions of optins its gotten for them.... but that doesn't mean someone is testing their stuff.

      best thing to do:

      Take took a bunch of diff layouts/copy and just run a massive test to see which converts better.

      once you find the winner, drill down with different copy.
      I agree... the look and feel is always the first split test for me too.

      Once you have that, we move onto testing headlines.

      Not to say the style in the video is the BEST. But it does consistently pull at 45% to 50% or more for us out of the gate and that style is always part of the look and feel split testing when we start. It's very easy to throw up.
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      • Profile picture of the author Hank Rearden
        And this is why we've read both Tested Advertising Methods and Scientific Advertising... right?... ...Right?

        - HR
        Signature
        I swear by my life and my love of it that I will
        never live for the sake of another man, nor ask
        another man to live for mine.
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