On laying it on thick

20 replies
Do you think one should lay it on thick, like:

If you buy this course, beautiful women will have sex with you without any effort

or

If you buy this course, you will notice great changes in your life

or

If you buy this course, you can better your relationships with women and gain more confidence.

These are three options with decreasing exaggeration. I ask you to include that in your answering process.
#laying #thick
  • Profile picture of the author Kay King
    If laying it on thick = lying through your teeth

    No, don't like it
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    • Profile picture of the author Alex Barboza
      This is my answer as well. Remember the FTC is chasing liar marketers. If you can demonstrate the benefit they will get, then you can do it, otherwise, avoid it.

      Originally Posted by Kay King View Post

      If laying it on thick = lying through your teeth

      No, don't like it
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      • Profile picture of the author Aussie_Al
        I think if you truly have knowledge on the subject you are selling you don't need to lay it on thick, customers can tell the difference
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        • Profile picture of the author Telephone
          It is not about "what did my mum tell me about what to like?" but about "what works?".

          Many pages lay it on thick. And they make millions. Others don't and I don't know about their income.

          I want a differentiated answer, connected with real life no "my mum told me so" or "Well..I personally...don't like it when" but then you buy it.

          I resent morals. Don't tell me how bad it is. I want to know what works. Only.
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          • Profile picture of the author Alex Cohen
            Originally Posted by Telephone View Post


            I resent morals. Don't tell me how bad it is. I want to know what works. Only.
            Seriously? You "resent" morals???

            In your family, friend, and business life, how do you maintain relationships?

            Alex
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            • Profile picture of the author dorothydot
              In general, the only time to "lay it on thick" is when the USP honestly delivers "thickly". Otherwise, be honest and enthusiastic.

              Does "thick" = "enthusiastic"? If so, then yes, always be thick.
              Does "thick" = "hype"? If so, then use it very, very sparingly if at all.
              Does "thick" = "creative exaggeration"? If so, then I never would do that.

              For your specific example, parents interested in new relationships who have been stung, I'd use the Velvet Cord technique to enhance readability and build trust.

              Dot
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            • Profile picture of the author Telephone
              Originally Posted by Alex Cohen View Post

              Seriously? You "resent" morals???

              In your family, friend, and business life, how do you maintain relationships?

              Alex
              Sure, tell me in your family, friend, and business life, how do you maintain relationships, first.


              For your specific example, parents interested in new relationships who have been stung, I'd use the Velvet Cord technique to enhance readability and build trust.
              Thanks. What I meant was that(I edited it to make it clearer):

              Your target group are single women from 16 to 35 yoa. They have an average income and they are interested in new relationships. They had bad experiences with men in their past.
              Are you talking about that: URL removed
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              • Profile picture of the author TK1
                Very interesting topic.

                My opinon:

                I would mix it.

                Successful people know how to lay it on thick, BUT if you look close they tell a story of the hometown hero makes good telling then 'I am like YOU'.

                Just laying it on thick can go the wrong route, adding some personal and natural flavour to your sell is something that can work wonders.

                Just look at Frank Kern. He makes a joke, next sentence is about 'I made this many millions in this time', then another joke, we smile and he continues 'Just use this mate, you'll make CRAZY money'.

                It's confusing the psychology of a prospect with mixing emotions.

                Your prospect needs to trust you in order to buy and we LOVE to buy from people we kind of like.

                I would call it the George Clooney art of selling

                TK
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                • Profile picture of the author Telephone
                  Very interesting topic.
                  Right.

                  Successful people know how to lay it on thick, BUT if you look close they tell a story of the hometown hero makes good telling then 'I am like YOU'.
                  Which means?

                  Just laying it on thick can go the wrong route, adding some personal and natural flavour to your sell is something that can work wonders.
                  Do you think Frank Kern is actually surfing waves (all day)? By personal what do you mean? Positive stories, negative ones? Are you sure the customer wants to get to know YOU better, or how you can help him or her?

                  Just look at Frank Kern. He makes a joke, next sentence is about 'I made this many millions in this time', then another joke, we smile and he continues 'Just use this mate, you'll make CRAZY money'.
                  Do you think this kind of speaking works worldwide? I don't like him, he seems fake to me. Remember him bragging by using his chemical background("this just looks like alcohol, you see here's the sugar") lame.

                  Your prospect needs to trust you in order to buy and we LOVE to buy from people we kind of like.
                  Who can be the person, my target group likes?

                  Thank you for your participation.
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              • Profile picture of the author Ashley Gable
                Originally Posted by Telephone View Post


                Are you talking about that: URL removed

                huh? You quoted your own statement and then put that underneath it... ?
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  • Profile picture of the author RickDuris
    Originally Posted by Telephone View Post

    It is not about "what did my mum tell me about what to like?" but about "what works?".

    Many pages lay it on thick. And they make millions. Others don't and I don't know about their income.

    I want a differentiated answer, connected with real life no "my mum told me so" or "Well..I personally...don't like it when" but then you buy it.

    I resent morals. Don't tell me how bad it is. I want to know what works. Only.
    Telephone,

    It's questions/polls like these that make me feel I'm being baited.

    You offer no market, no niche and no product.

    To the point: The answer you seek is CONTEXT SENSITIVE.

    You're asking for a generalized answer. When in fact, it all depends on the person you're communicating with, the media/medium, the message and what you have to offer.

    You're shooting in the dark.

    So either cough up the details of what you're thinking, or you're just wasting everybody's time. Including your own. Because, as you have posed the question, there is NO correct answer.

    Let me prove my point:

    Tomorrow, go get a copy of the Wall Street Journal or Investor's Business Daily or Barron's. Look at the direct response ads. Since you use the word "Mum," I suspect you're British, so go get the Financial Times.

    Then go to Business Opportunity Magazine and look at their direct response ads.

    Then go to Inc. Magazine or Entrepreneur Magazine and take a look at their ads.

    Different markets. Different mindsets. However, the goal is the same: Making money.

    There is no one right answer as you have structured the question here. It's ALL just opinions from people who may or may not be in the market you want to impact.

    You want what works, and what works ONLY? GET SPECIFIC.

    - Rick Duris
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    • Profile picture of the author Telephone
      Originally Posted by RickDuris View Post

      The answer you seek is CONTEXT SENSITIVE.
      Fine.

      Your target group are single women from 16 to 35 yoa. They have an average income and they are interested in new relationships. They had bad experiences with men in their past.

      You want to help them with your book.

      Which kind of tone do you suggest?
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      • Profile picture of the author RickDuris
        Originally Posted by Telephone View Post

        Fine.

        Your target group are single women from 16 to 35 yoa. They have an average income and they are interested in new relationships. They had bad experiences with men in their past.

        You want to help them with your book.

        Which kind of tone do you suggest?
        In looking back, yours is a BS post. "Your target group are single women from 16 to 35 yoa..."

        The key word is "YOUR." Not "My."

        I tried to help you, but I was baited. I thought so.

        I'll let others arrive at their own conclusions whether to help you further.

        - Rick Duris

        PS: And Paul, if you help this guy, you're just playing into his hand like I did. Shame on me. I can usually tell a poser when I see one.

        PPS: And yes, I am "the annoying it depends" guy. Because like it or not, it DOES depend.
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  • Profile picture of the author Greg Stack
    Rick is clearly on point.
    With that said, I'm going to point out another area where laying it on thick doesn't work (at least for me) and that is in the area of creating a sense of urgency.

    Creating a sense of urgency is crucial in most sales and marketing efforts, but if it isn't real, or is BS, many will see through it and it isn't as effective.

    Statements similar to, "Gee, better get this now, I just don't know when I may raise the price, but it could be at anytime, like, I dunno', like never..." (Of course, I'm not talking about WSO's, and the like.)

    Also, a false sense of scarcity. I rarely believe that stuff, but thankfully, there are a few out there that set a maximum number they sell and really stick too it. That helps us all, but it just doesn't happen that often.

    To create a true sense of urgency, get in the person's head, understand what they need, and key in on that. For income opportunities, I stress the importance of the passage of time, "how much more time are you willing to let pass before you take a stand in life and make a change" type stuff. Anyhow, this doesn't directly apply to your original question, but it was a bit indirect.
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    • Profile picture of the author Telephone
      Originally Posted by SwiftKickMedia View Post

      Anyhow, this doesn't directly apply to your original question
      Yes. My question is:

      Your target group are single women from 16 to 35 yoa. They have an average income and they are interested in new relationships. They had bad experiences with men in their past.

      You want to help them with your book.

      Which kind of tone do you suggest?
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      • Profile picture of the author RickDuris
        Originally Posted by Telephone View Post

        Yes. My question is:

        Your target group are single women from 16 to 35 yoa. They have an average income and they are interested in new relationships. They had bad experiences with men in their past.

        You want to help them with your book.

        Which kind of tone do you suggest?
        Telephone,

        Thanks.

        I would recommend you buy Cosmopolitan, which lays it on thick.

        Then I would buy Oprah Magazine which ratchets its thickness a couple of notches back from Cosmopolitan.

        Cosmopolitan caters to the aspiring career woman and much of the content is on relationships & sex.

        Oprah is less sex oriented but the relationship theme and personal development/self care themes are prevalent.

        In both, the quality of writing is excellent. And in your market, a great source of content and ideas.

        - Rick Duris
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  • Profile picture of the author Paul Hancox
    Originally Posted by Telephone View Post

    Do you think one should lay it on thick, like:

    If you buy this course, beautiful women will have sex with you without any effort

    or

    If you buy this course, you will notice great changes in your life

    or

    If you buy this course, you can better your relationships with women and gain more confidence.

    These are three options with decreasing exaggeration. I ask you to include that in your answering process.
    It comes down to BELIEVABILITY.

    Just saying, "If you buy this course, beautiful women will have sex with you without any effort"... doesn't automatically make it believable.

    Giving proof, establishing your authority and expertise, showing others who have had the results, showing them (to a certain extent) WHY it works... all of this contributes to believability and credibility.

    So that's where Rick's point about CONTEXT is spot on.

    If you've established no believability, no credibility, then the statement carries little weight, because it's outside of the ordinary guy's experience. They naturally have the "Yeah, right!" response.

    Create the right CONTEXT for the statement, and you can lay it on almost as thick as you like.

    That's why context DOES trump the words. (By providing details about the market, you still missed Rick's point.)

    I could say the words, "Buy now".... but without the CONTEXT of... uhh... the entire sales letter ... those words won't have much effect!

    Let me be more explicit:

    If Joe Smith emerges from his basement, with little experience with women, and says to some random guy on the street... "If you buy this course, beautiful women will have sex with you without any effort"... what do you think HIS success at making the sale will be?

    By contrast, Swish Romero turns his life from loser to hero, and without money or good looks has managed to date a string of beautiful women and have them hanging off his every word, and even introducing their hot FRIENDS to him!... and then he says to someone looking on... "If you buy this course, beautiful women will have sex with you without any effort"...

    ... what do you think HIS success at making the sale will be?

    The second guy has credibility, authority, proof.

    THIS is the CONTEXT of his words.

    THIS is why the poll is difficult to answer. It's not merely about the words, but about who says them, when they are said, the believability of the one saying those words, etc etc.

    CONTEXT.

    * All names in this post have been changed to protect the innocent
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    • Profile picture of the author Telephone
      Paul Hancox, you certainly have a point here. Maybe you can give an order showing what to do first and what follows with examples or show a link to it for us to put that technique into reality.

      AshleyAA, having read some threads in this forum this is not the tone we are used to here. You tone is not acceptable and I ask you to align it.
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      • Profile picture of the author markreed757
        Laying it on to think is a major turn off.
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      • Profile picture of the author BrianMcLeod
        Originally Posted by Telephone View Post

        having read some threads in this forum this is not the tone we are used to here. You tone is not acceptable and I ask you to align it.
        I ask that you learn some manners and respect before you come back to this section of the forum.

        This thread is closed.
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