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Anyone Have A Clayton Makepeace Swipe?

by ARSuarez
19 replies
Hey folks,

I know Clayton has stuff out there. Anyone have a copy of ones of his ads in their swipe file?

Much appreciated.

All the best,

Angel
#clayton #makepeace #swipe
  • Profile picture of the author Len Bailey
    Hi Angel,

    I've got a whole drawer-full of 'em ... financial, health, and info-marketing. What type of promotion are you looking for?

    Len
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    • Profile picture of the author ARSuarez
      Len,

      Really, any and all. Just realized today I have NO Makepeace swipes in my file and would really love to add some.

      If you can share a few, that would be fantastic. Or just point me in the right direction.

      All the best,

      Angel
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  • Profile picture of the author AFI
    Can anyone explain this thread to me? I don't know what a swipe is.
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  • Profile picture of the author Len Bailey
    Angel - I'm scanning one of those swipes for you now.

    Stephen - Depends on the product... I believe some were written by Clayton ... but I know some were done by other copywriters (including me). I'll take a look and get back to you.

    The "Swipe of the Week" series is mostly from other copywriters. I know I covered a 3-way headline/cover test by Bob Bly & Clayton, but that may be the only ones featuring Clayton's copy. I've been too busy to keep up with them of late...
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  • Profile picture of the author Len Bailey
    Sure thing, Jennifer. A "swipe" is simply a piece written by another copywriter that you keep (in a "swipe file") and refer to for ideas in your own copy.
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  • Profile picture of the author ARSuarez
    @ Stephen - I've been through the website a few times. Thing is, not sure what Clayton wrote, and what one of his hires writers or cubs wrote.

    The trouble distinguishing is, the copy is all really quite good.

    @ Len - I really appreciate it. And I'm looking forward to it.
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  • Profile picture of the author Len Bailey
    OK, here are TWO Clayton Makepeace swipes for you...

    1. Coq10 Conspiracy! http://www.warriorforum.com/blogs/le...ollection.html

    2. The Great Dollar Panic of 2007-2008 http://images.moneyandmarkets.com/696/75820.html

    Enjoy!
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    • Profile picture of the author ARSuarez
      Fantastic! Thanks Len. I'll be printing these out.

      All the best,

      Angel
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  • Profile picture of the author wvcopywriter
    I believe I have some of Claytons swipes. I have so many different swipes. Never can have enough of them. Great tools. I would have to check, I try and keep them in there own seperate folders.
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    • Profile picture of the author ARSuarez
      Len,

      I wonder if Clayton wrote the Chlorella ad.

      Swipe Files | The Total Package

      Fourth row, on the right.

      Good stuff, and I noticed a lot of similarities to the CoQ10 ad you kindly provided.

      Could've just been a cub that swiped his CoQ10 promo, but never know.

      Any thoughts?

      All the best,

      Angel
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    • Profile picture of the author Len Bailey
      Originally Posted by wvcopywriter View Post

      I believe I have some of Claytons swipes. I have so many different swipes. Never can have enough of them. Great tools. I would have to check, I try and keep them in there own seperate folders.
      Yeah, I've got a ton of 'em too. I'll try to scan one or two a month and share them with folks. Unfortunately, the tabloids are too big for my scanner... lol
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      • Profile picture of the author ARSuarez
        Originally Posted by Len Bailey View Post

        Yeah, I've got a ton of 'em too. I'll try to scan one or two a month and share them with folks. Unfortunately, the tabloids are too big for my scanner... lol
        Len,

        Man, that would be greatly appreciated by everyone.

        Pretty damn sure of it.

        Best,

        Angel

        PS. Get a bigger scanner.
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  • Profile picture of the author colmodwyer
    Get on the list here...

    --> Free Financial Investment Publication | Money and Markets

    Clayton and his team handle all their marketing and copy needs (correct me if I'm wrong Len)

    Also, here's some non-Clayton sexy time...

    --> FREE Swipe File | The Total Package

    Clayton's "The $0.23 Life Saver Your Doctor Will Never Tell You About" package is online somewhere, I think. Pretty sure it was uploaded one Christmas or New Year. Worth trying to hunt that down.

    FINALLY...

    Steal These Secrets | The Total Package

    Boom!

    Steal These Secrets: Volume 2 | The Total Package

    And boom!

    Colm
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    • Profile picture of the author MikeHumphreys
      Originally Posted by colmodwyer View Post

      Another vote for Clayton's Steal These Secrets paid products. Both are really good although I liked Volume 1 a bit more because 3 of the dozen controls have a separate write-up breaking them down in detail on how & why they were written the way they were.
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      • Profile picture of the author ARSuarez
        @ Colm - Signed up on the Money And Markets site. Both you and Len advised me of it. Does Clayton write all their emails and promotions? Just curious. Either way, going to scour the site.

        I'll look into the the $0.23 promo. Maybe I can dig it up online.

        Appreciated!

        @ Mike - Thanks for the advice. After both you and Colm recommended the product, think I'll go ahead and pick it up.

        I'll start with 1 and go from there.

        Thanks guys.
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    • Profile picture of the author Len Bailey
      Originally Posted by colmodwyer View Post

      Get on the list here...
      Clayton's "The $0.23 Life Saver Your Doctor Will Never Tell You About" package is online somewhere, I think. Pretty sure it was uploaded one Christmas or New Year. Worth trying to hunt that down.
      I know I've got at least two hardcopies of that one ... maybe even in different formats (tabloid, bookalog, etc.)... I'll see what I can do.

      Still, I highly recommend both of Clayton's Steal These Secrets products. I don't usually buy my swipes ... but if I didn't already them, I'd plunk down the dollars in a second.
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  • Profile picture of the author Len Bailey
    @ Angel - No, Clayton didn't write the Chlorella piece. That one's by Carline Anglade Cole (who studied under him). Here's the link to an article about the pice by Larry Owen, who handled the design: Designing a direct-mail winner | The Total Package

    As for the Money & Markets copy ... Clayton does the copywriting for their major "product-of-the-month" promotions to their house file. And he's also handled direct mail packages for them in the past.

    I wrote a bunch of Weiss promotions back when I worked for Clayton. And so did a few of Clayton's other copywriters ... but not sure what the current situation is. I know they do have 2-4 of their own in-house copywriters.

    Almost forgot: Money & Markets has a sister-publication you'll want to sign up for too: http://www.uncommonwisdomdaily.com
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  • Profile picture of the author Quatrel
    Angel,
    Why not sign up on the mailing lists of Claytons clients ? He is quite open who he writes for and then you can get the new stuff directly.
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