Suggestions to improve my conversion rate?

15 years ago

Originally Posted by Joshua Rigley

Hey all. I have a little squeeze page set up (in my signature), and right now it's converting at a bit over 30%.

I'd like to improve that, and I would love to hear your suggestions.

Joshua

I see three links. Tell us which one, please.

Thanks
1 reply

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Joshua Rigley Banned 15 years ago

Originally Posted by Ken Strong

I see three links. Tell us which one, please.

Ken, they all link to the same offer.
- Thanks
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Ashley Gable

15 years ago

Its very basic, which could be good, or it could be bad, I have had good luck with really simple ones in the past. But I think it may be a bit to simple in content, not just design.

The headline doesnt stand out at all. Make it pop and make it so its the first thing a visitor notices.

Also, who are you targeting? Is it general newbies, or people just new to creating/marketing their own info products?

Because I can see two angles that you are going for, creating an info product and making money in 3 days. If it were me I would focus on the one angle that you think the majority of your visitors are thinking/feeling, and then in one/two of the bullets mention the other one.

I know that when I was looking for info on how to create a product I wasn't at all interested in learning marketing techniques, just how to create a product.

That doesnt mean it isnt on their mind. You may know that your visitors want both, if that is the case, ignore everything I just said

Also, your bullets arent really convincing, and they dont actually look like bullets to me. I would put a space between them. And lead in with something like:

What's Inside:

And then end with the bullet that implies there is more as well.

Also you dont say what they are getting, is it a video? Report? Email Sequence?

All in all I think you need to "sell" it a bit more. Right now all there is a mere mention of what they could get. Nothing compelling. It looks like a draft in all honesty.

But for some reason I like the look of it. Is that just a generic aweber form?

Thanks

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Joshua Rigley

Banned 15 years ago

Hey Ashley, thanks for your feedback. Yes, it is a generic form, and I'm a little surprised it's converting as well as it is.

Thanks

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Stephen Dean

15 years ago

Just this page by itself is not enough.

I notice that's on the aweber.com site. Are you going to display the form somewhere else?

And probably more important, what will the visitor see before arriving at the page? Do they know you? Are they being presold from a WSO or blog?

Because right now they have no idea who you are.

They may have no idea what an information product is. And if they do, they may have no desire to create one. And the page doesn't give a reason to other than the vague notion of "making money."

There's no specifics.

There's no proof. And no claims made that require proof. So overall, there's very little reason to give up an email address.

Yet the page is converting at 30%. Not extraordinarily high but better than many weak squeeze pages. I suspect there's an element of preselling going on.

Wanna let us know what that is? That'll help at least me to give suggestions.

Cheers,
Stephen Dean

Thanks

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Joshua Rigley

Banned 15 years ago

Stephen,

I suspect it's because people are clicking links on posts where I contribute useful content. I've noticed that's where the majority of the clicks are coming from. They see that I'm giving useful content, and click on my sig link to find out more.

I was thinking of something simple, like adding a product image.

I tried to make the headline big and stand out, but aweber had issues with that, so I left it as it is.

Thanks
1 reply

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Ashley Gable

15 years ago

Originally Posted by Joshua Rigley

Stephen,

I suspect it's because people are clicking links on posts where I contribute useful content. I've noticed that's where the majority of the clicks are coming from. They see that I'm giving useful content, and click on my sig link to find out more.

I was thinking of something simple, like adding a product image.

I tried to make the headline big and stand out, but aweber had issues with that, so I left it as it is.

Oh okay so your main visitors are coming from here. If it were me, I would definitely setup two different squeeze pages:

One directed at learning how to create an information product as the main focus. And the other for how to make money in 3 days, with selling your own info product as the means to that end, but with the focus on "money in 3 days".

Then figure out how to setup a split test. I use conversion chicken, but you can use google optimizer to do it.

Then just see which one converts the best. This will tell you what your current 30% are most likely opting in for - the money, or the how to create a product.

You might find that they want both, which they probably do, but I would venture to guess they want one more than the other.

That is how I would go about it. Just figuring out what they actually are currently opting in for, then optimizing the squeeze page to that audience.

Ashley

[ 1 ] Thanks

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Joshua Rigley

Banned 15 years ago

Hey Ashley.

Thanks so much for your suggestions. You've given me a lot of great ideas to try out.

Joshua

Thanks

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Stephen Dean

15 years ago

Ashley's idea is great. I do the same thing when trying to find the right angle for a sales letter... create squeeze pages with different appeals and see what visitors respond best to.

In response to your response...

If your market is coming from here, your traffic is pretty well educated. They'll understand info-products. And if you're posting more often in threads that apply to selling info-products (which is likely), then you're narrowing down the audience even more.

Good job.

Your posts are probably convincing people to sign up, well done. And your posts are where the preselling take place. That's how they get to know you.

So remember this if you try to send outside traffic to the same squeeze page. It's probably not going to convert anywhere near the same rate.

Some quick tips, get an arrow in there pointing at the opt-in field. Can you add audio or video on auto-play?

And your bullets are pretty weak. Is there something in your course that's unique from other courses? Tease them with that so they have to opt-in to find out. Curiousity works really well on squeeze pages.

Exit question - why not create a squeeze from scratch on your own webpage and just collect the email with the Aweber form?

Cheers,
Stephen Dean

[ 1 ] Thanks
1 reply

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MarkWidawer 15 years ago

Wow.

30%, eh? How are you measuring that? Is it Aweber that is giving you those stats or some other conversion tracking? Or is it an estimate?

Because...I'd bet a whole bunch o'dough that a page like this wouldn't convert well at all, unless it was the ONLY make-money ad in a place where they hadn't ever been seen before.

This page has all of the worst elements of bad sales pages.

* No credibility as a result of there being no proof and no identity of the author.
* Poor layout.
* Poorly written bullets
* Poorly positioned bullets
* Too wide an email field...

I could go on...

Now, weirder things have happened. It could be your naivete that is attracting people, but I'd bet money against it. In a field like this, it's trust and proof that win, not naivete.

As to your comment about how Aweber had a problem with the bigger headline, I think I understand what you mean.

You see...

What you've got here is nothing more than the Aweber optin form on the page. You're using the Aweber form template as your entire page template!

What you should be doing is putting this form on a larger page that does what Stephen and everyone else is telling you to do (headline, photo, proof, better copy).

And so that also explains why the email field is so darn wide! It's just stretching along with the form itself.

If you don't know how to do what I'm describing, then (you must know that I say this without malice) I would not be trusting you to teach me (or anyone) about information marketing, because the mistakes you are making are on the most novice of novice levels.

Before I go, let me leave you with one more thought. DON'T BELIEVE A WORD I SAY. Instead, split test ANY changes you make to your web pages. Ashley also mentioned split testing, and there's a free split testing course at OptimizersClub.com, btw. See below.

So put up a page with everything done right. Split test it against this page. I'm betting that the one done right wins. By a long shot.

Good luck!

--Mark
- Thanks
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Joshua Rigley

Banned 15 years ago

An arrow is definitely a good idea. I'm not sure about video or audio, will look in to that. And I figured the bullets were weak, I didn't put much effort into them. Just wanted to put something in there.

I'd like to clarify something; this isn't MY product. It's the product of a different Warrior whom I deeply respect (hence the "top warrior" link). I'm promoting it as an affiliate.

Another Warrior has taken exception to this, and reported my signature. He feels I'm breaking the rules, I don't agree. I'm going to wait for a mod to make a final decision before I try anything else.

And for your exit question, I don't have a website, yet.

I appreciate your answers. They've been very helpful. And I do plan on implementing your suggestions in the near future.

However, I'm starting up a new project on the side. If it yields results, I'll put this promotion on the back burner for a while.

Thanks for your time.

Thanks

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Joshua Rigley

Banned 15 years ago

Mark,

I'm measuring it by taking traffic that I consider to be "credible" and putting it against how many subscribers I've had.

For example, clicks from this thread wouldn't be credible, because people do not have a genuine interest in my offer. They're looking to critique my sales copy, which you have done very well.

As I stated before, I think the reason why it's converting so well is because of the useful posts I have made. I've noticed they contribute to most of the credible traffic. So I do have credibility, in that sense.

Thanks for your suggestions, you've been very helpful.

Thanks

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MarkWidawer

15 years ago

Happy to help, Joshua.
Certainly, you'd want to exclude links from this page. However, i wonder if you're excluding other traffic that you should not be excluding. Most people exclude no traffic when reporting conversion rates.
So I'm curious, what is your actual conversion rate, as reported by Aweber?
-Mark

Thanks
1 reply

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--Mark Widawer
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Joshua Rigley

Banned 15 years ago

Originally Posted by MarkWidawer

Happy to help, Joshua.
Certainly, you'd want to exclude links from this page. However, i wonder if you're excluding other traffic that you should not be excluding. Most people exclude no traffic when reporting conversion rates.
So I'm curious, what is your actual conversion rate, as reported by Aweber?
-Mark

According to Aweber, it's 17%. And that's still pretty impressive. Also, I only recently started this campaign, so this thread has accounted for about 1/3 1/4 of all the clicks.

I'm surprised to be honest. This whole thing was a little experiment, and I wasn't really expecting it to get any results.

Thanks
1 reply

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Stephen Dean 15 years ago

Traffic sources can deliver wildly different conversion rates, so it can be very helpful to eliminate some sources.

I've seen copy that was getting slightly less than 1% conversion overall... but when you excluded all the untargeted penny traffic the conversion was closer to 4-5%.

That can be useful information.

Cheers,
Stephen Dean
- Thanks
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jasondinner

15 years ago

17% isn't bad.

But at the same time, I wonder what your conversions will be when you've exhausted all of your forum traffic.

I wouldn't call that a squeeze page.

BTW - I just learned some really cool things you can do with Aweber's form wizard that can actually make what you just tried to make a squeeze page actually look like a squeeze page.

Play around with it a little more. You can do better.

- Jason

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Hank Rearden

15 years ago

Dude, if they're clicking the link in your signature and NOT opting in at 100%, you got a lot of work to do.

Clicking someone's signature is a huge, HUGE risk and commitment. You gotta convert those people.

It's probably not the copy that's keeping you SO low... Your design is just scary as hell. You click and it looks like a computer error sign, or one of the pages my Trend Micro internet security pops up when I visit a ... ... you know, a site with a virus.

So do something with it. Something that doesn't make it look SCARY!

The fact you're converting at 30% is a miracle. The fact you aren't converting at 100% is a sin.

- HR

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Ashley Gable

15 years ago

Originally Posted by Hank Rearden

Dude, if they're clicking the link in your signature and NOT opting in at 100%, you got a lot of work to do.

Clicking someone's signature is a huge, HUGE risk and commitment. You gotta convert those people.

It's probably not the copy that's keeping you SO low... Your design is just scary as hell. You click and it looks like a computer error sign, or one of the pages my Trend Micro internet security pops up when I visit a ... ... you know, a site with a virus.

So do something with it. Something that doesn't make it look SCARY!

The fact you're converting at 30% is a miracle. The fact you aren't converting at 100% is a sin.

- HR

I dont think shooting for 100% optin is such a good thing, sure we all want it to get higher, but setting up a goal like that is setting yourself up for disappointment.

Nothing, and I mean nothing is ever going to be 100%.

I click people signature links all the time, not because I am so incredibly interested in what it says/promises, but usually out of curiosity, or as the OP said, because they contributed a great post... which still doesn't mean I want what they are offering.

Thanks

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MarkWidawer

15 years ago

The link to the page appears to be gone from his sig. Anyone remember what it was?

Thanks

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