My first stubborn clients was so frantic about changing my sales copy that by the time he finished mutilating it, he ended up with a whopping one sale for his product. He was so fixated on selling the "technology" behind the product that he never sold the product itself.
My current stubborn client is doing the same thing. I spent 6 grueling hours combing through a sales page for his least selling product. I sent over the latest draft last Thursday and didn't hear from him until yesterday. He emailed a completely rewritten version of it. He spent another 6 hours rewriting what I wrote.
It's terrible. His marketer at Office AutoPilot was drooling over my copy and really tried to sell the client on it. We are both at a loss.
So, my question is.... do you just let the client fail and then have him come crawling back to your for help... or do you have a magic technique that convinces him to trust your work?
I have a fantastic referral base and have written for several well-known Internet Marketers and gurus. What gives with these clients who just can't let go and let you do your job?
Thanks for your support. I really enjoy learning from the experts here.