So, once again (hence the timestamp) I'm ramping up to write some copy...with a lot of help from my friends (Mal and Judy -- thanks a million).
I sometimes like to "buy" copy, but then take some time to make it "my own" (groan)...which I've done with a new thing...but this time I'm really struggling for a hook. The "why".
For what it's worth, I haven't figured out exactly *who* I should be aiming my product at...which is probably a big part of the problem (if I don't know the "who", how can I know the "how"...and therefore position the "why")...?
Any time-worn tips would be gratefully accepted as always. And Mal -- cheers, mate!