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How To Make A Sexy Car Ad

by 247Copywriter
22 replies
How To Make A Sexy Car Ad


Create a story in the imagination.

Mentalism.
#car #make #sexy
  • Profile picture of the author Nick Brighton
    That just started running over here in the UK, and as soon as I saw it, I was sat upright! A cool parody, and finally something a bit different.

    On a side note, I heard someone define TV advertising and branding very succinctly the other day...

    “TV Ads strive for one purpose. To get you to associate a particular emotion with their brand. They put you in the story, make you feel the emotion, then flash their logo in your face, before quickly dissapearing.”

    I always wondered why branding was so important for most companies, and that kind of explains it better than ever.

    It's not about remembering a logo. It's not even about the product. It's about the emotional association you come to have with that particular brand.

    Freaky.
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    • Profile picture of the author 247Copywriter
      I saw it in the commercial break an hour or so ago whilst watching all of those tv shows by Derren Brown on Channel 4.

      As you know, here in the UK the commercial ads are very closely aligned with the content of the tv show currently showing. It's all about audience interest. Targeting your market for the best possible response.

      The audience in this case was primed to receive the advertising message by Volvo.

      Personally, as soon as I saw it, I commited it to memory - thought it was brilliant Nick. And a good lesson for other copywriters.
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      • Profile picture of the author Nick Brighton
        Originally Posted by 247Copywriter View Post

        I saw it in the commercial break an hour or so ago whilst watching all of those tv shows by Derren Brown on Channel 4.

        As you know, here in the UK the commercial ads are very closely aligned with the content of the tv show currently showing. It's all about audience interest. Targeting your market for the best possible response.

        The audience in this case was primed to receive the advertising message by Volvo.

        Personally, as soon as I saw it, I commited it to memory - thought it was brilliant Nick. And a good lesson for other copywriters.
        Totally agree.

        Didn't realize you were in the UK too. Derren was great wasn't he? Love his work!
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  • Profile picture of the author Bruce Wedding
    I'm sorry but you can't make a station wagon sexy, even with a black leopard.
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    • Profile picture of the author 247Copywriter
      Originally Posted by Bruce Wedding View Post

      I'm sorry but you can't make a station wagon sexy, even with a black leopard.
      I disagree Bruce, look out for my next thread.
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      --->----->----->----->-----> MarkAndrews IMCopywriting <-----<-----<-----<-----<---
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      Mark@IMCopywriting.com
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  • Profile picture of the author The Copy Nazi
    Banned
    Nah. Best Volvo ad was from "Crazy People" (Dudley Moore) 1990 -

    "They're Boxy But They're Safe"
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    • Profile picture of the author Zero
      Originally Posted by Metronicity View Post

      Nah. Best Volvo ad was from "Crazy People" (Dudley Moore) 1990 -


      "They're Boxy But They're Safe"
      No way. The Jaguar ad from the same movie was definitely better.
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      • Profile picture of the author Collette
        Bruce - That pic is a gift from the universe. LMAO.
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  • Profile picture of the author Marc Rodill
    Maybe use a pink panther next time.
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    Long Lost Warriors! The Secret Sales System! Act Now! Buy Now! Right Now!
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  • Profile picture of the author mattmlstd
    Good car + good chick
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    • Profile picture of the author 50dolars
      nice car. wish I had it
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      • Profile picture of the author Collette
        Like the ad. Hate the car.

        Definitely with Bruce on this one. It's hard to make a station wagon sexy.
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  • Profile picture of the author Bruce Wedding
    I was wrong...

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  • Profile picture of the author AlanCarr
    "They put you in the story, make you feel the emotion, then flash their logo in your face, before quickly dissapearing.”

    Unfortunately the battery company EverReady forgot the logo bit...

    Their "On and on and on..." series of ads, featuring a toy pink bunny banging a drum, which would walk across the screen during faux unrelated ads was a great success.

    For Duracell.

    When they surveyed viewers they found they loved the ads, it gave a positive view of the company, and they believed the batteries lasted longer - they just presumed the ads were for EverReady's main rival!

    Just awesome.

    Drum with a logo. Which bit was hard?



    AC
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    This man is living his dream. Are you...?
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  • Profile picture of the author tofiq
    Haha, wow the vid was cool to me.
    Though these days, it's this I see in tv.
    A good Car with a good chick riding with a good man.
    This creates some cool stuff and makes male and female want to buy it.
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