Who's a Successful Copywriter / Product Creator

Being the creator of your products AND the copywriter increases your ability to do both well. Just choose something you're passionate and knowledgable about and keep working at it...

...downloading my free copywriting and marketing books (below) will also help (he said oh so humbly).

scrofford - I do not agree with the advice given by sethczerepak because I come from a different school of thought. The easiest way to back up my statement is to quote one of the examples that Rich Schefren gave me and that is YOU are not GOOD at EVERYTHING. You are GOOD at SOMETHING OR ONE THING OR TWO THINGS ...

In your case, you clearly state that you need to learn copywriting - so my advice, focus on your strengths and get someone to write your copy. That does not mean to say, do not learn copywriting but if your good at product creation, go ahead and do that and let someone who's good with copy - work it out for you.

Cheers

I have to say, that might be the worst advice you could ever give someone (to the above post) What kind of school do you come from wcmylife? One that educates people on how to limit a personal outcome?

Judging by your email address you may be familiar with the term "modeling excellence" which is in fact what the big NLP translates out to say...It also means that you've been fed a bunch of lies when you hear people say things like, "he was born with that talent" Sorry to say we are all born stupid, we all had to carve out our own neural pathways.

Any talent that can be observed and modeled can also be chunked down into a process that anyone can use. All you are doing is reinforcing your very own identity to one that is limited in belief when you say you're only good at only the things your good at, if that makes any sense.

I really hope that if your serious about learning copywriting that you don't let this hold you back scrofford. If I can find my way through copy, anyone can.

Best,

Ross

Although I still learn new things almost every day, I enjoyed great success as a copywriter for many years. I now teach the subject with also great success. I have a great bunch of students.

It's really up to you. You know what the saying goes like..."If it's to be it's up to me" is fitting here. However, do not get involved into something if it makes you unwilling and/or unhappy.

Take care,

Bernard St-Pierre
Marketing Consultant
Copywriter/Teacher

alcymart are you the same guy as wcmylife?


not that I recognize the email or see a pattern in your username

Hey man.

If you REALLY want to learn copywriting.
I mean "for real", and not just a basic elementary level most "copywriters" here are familiar with.

It will take A LOT of study, and A LOT OF work.



Do the following.
read this and follow the instructions:
The Gary Halbert Letter

He mentions copying ads by hand. You can find many other good ads to copy by hand in the rest of his newsletters. (I finished copying the "water" ad not too long ago) Copy them by hand.

Also do this:

The Gary Halbert Letter

I also suggest when you copy the 500 bullets (and REALLY do this! it's what separates the men from the boys) put a star on any of the bullets you come across that you think are REALLY good. Those are for your swipe file. And will serve you well when you're working on any future promotion or ad.


Fun tip:

As you read through the classics. When you go to take notes I suggest you underline every little nugget of gold. Every tiny "a-ha" or "I should remember that" moment. underline the line.
Then when all is said and done go back and re-read all of your little nuggets, and write them down in a notebook.

That way when you go to work on a sales letter, you can skim through your "little black book" of copywriting. You can even organize it like the following

Have all of the nuggets about Headlines in the same spot. And then do the same for:
Getting action
Market Research
Writing the first paragraph
(and anything else you can think of)

that way when you're writing your ad you just skim through your little black book of copy-go to the chapter that relates to what you're working on. And blamo! Primo copywriting knowledge will hit you like a ton of bricks. And get your juices flowing.

That's what I would do(and did) if I were you.

If you ever want any help with anything, just let me know.

We practically live in the same neighborhood!

Yanik Silver is a very successful marketer as well as an excellent copywriter. I doubt he writes his own stuff any more, but he did in the beginning.

Your appreciation, and focus on copywriting only gets stronger
when you see big changes in small areas...

...example, 2 email subject lines bought in roughly $50,000 each.

Next email subject line brought in over $500,000.

All selling the same thing.

If money-in-the-bank results like that don't excite you...

...then you better hand in your Capitalist membership card.

Back to your question, product creator or copywriter?

They combine to make the most money.

So why wouldn't you focus on both?

Best,
Ewen

There's alot of them. Off the top of my head:

Pretty much very "learn copywriting" guru you can think of... Yanik Silver... John Reese... Frank Kern... Eric Louviere... John Hostler... Mike Humphreys

It's a journey, not a destination. You don't have to do everything and everything at once.

I'd suggest focusing on copywriting first. You can always outsource product creation (ebook writer, programmer, etc.) and usually it's cheaper than hiring a high-quality copywriter.

Creating products isn't hard. It's figuring what products to create that people want to buy that is hard.

Hope that helps,

Mike

I completely understand the situation/predicament. From my own mulling over the question and talking with others in the end copywriting is a skill you really should learn firsthand. Even if you decide not to write your own copy in the future, you still need to be able to judge someone else's copy if you outsource it to them.

I do agree it can all be overwhelming. What has been helping quite a bit (though slow going) is creating as many systems, processes and formulas as I study learn implement each piece of this grand puzzle of mine...