we sometimes need to take on a persona or implied personality
in order to connect with our readers.
But is there a point where it becomes unethical to assume a
false identity to sell a product?
Many affiliates do so, and I am sure many sales pages do so too.
But in my opinion, as long as the claims are true and the results
are true, then can it ever be unethical to present a storyline
or character that is "made up" in order to persuade?
I personally don't think so, but I do feel a small and very slight
feeling that it's a little dishonest in some way.
What are your opinions on this?