Techniques vs. Ways

Depends on your audience but 'Techniques' suggests the product is detailed, more than 'Ways' does.
'Ways' could be anything from simple outlines of techniques to stories on how the product does something.
'Techniques' suggests that there is a tangible method, something that could be taken and applied immediately.

But again, it all depends on target audience.
'Techniques' may do better with audiences that are analytical about problem solving like web designers, programmers etc.
'Ways' may do better with an audience that is not on an experienced level in their niche and still make decisions largely based on emotion. For example if you are selling a book on how to take care of your newborn baby. 'Techniques' won't do but 'Ways' would do better.

Hope that made sense because I just woke up and I am still a little foggy haha.

Regards,
Mark

Excellent advice from Paul ^ IMHO.

I have this headline in my arsenal

"Liz's Secrets Revealed In Best Friends Diary"

It was from a Cosmo or something...But may be use to you.

Instead of "Liz" prehaps a self improvement guru?

For free info 'Techniques' makes me think too hard and I'll skip it.

But if it was for a book that I have to spend money getting then 'techniques' makes it sound like I am going to get advice from an expert.

Ways, Techniques or Secrets, it solely depends on what you are trying to give. If you are compiling common facts and giving it in your style, ways will do. If you are giving some practical examples Techniques will be good. If you are going to give something new and out of ordinary, secrets will work well. Decide upon your goal and work accordingly.

I will go with the "ways", because it is more general. "Techniques" sound more technical. Many people might skip it thinking that it may be complex to understand.