#2 - Common mantra of most copywriters is that branding is expensive and largely ineffective
#3 - The definition of branding is "The relationship between a customer and the company"
#4 - Every top Fortune 100 company in the world uses branding
#5 - Amazon and Google are two of the most widely recognized brands online, and are also two of the most profitable companies
#6 - Google has never used a piece of long form sales copy, ever
#7 - Amazon has never used a piece of long form sales copy, ever
#8 - The top performing online retailers and sellers have almost no copywriting
#9 - Marlboro cigarettes, the most popular cigarette brand in the world, uses almost entirely images to sell their product.
#10 - Coca Cola, one of the best selling products in history, uses no long form sales copy
Let me ask you something, if copywriting worked so well...
Why arent direct marketers ruling the business world?
You could say, its because institutional corporations are run by idiots but if thats true... WHY arent those who stick to direct marketing the top entreprenuers in the world? Why dont products done via direct marketing stomp the piss out of companies doing branding?
Why doesnt a DM come along and take away cokes market share? Why doesnt someone with direct marketing experience take down McDonalds tomorrow?
Its because they cant. Otherwise they would have done it already.
Theres a reason why the top companies in the world, the richest ones all use branding. Its because it works. If it didnt work, then direct marketing companies would be ruling the business world. But they dont, because money talks and bullsh*t walks.
At the end of the day, the richest, most successful companies in the world all have powerful brands and dont need to use one ioda of sales copy to sell their products. If you dont believe me, ask yourself the last time you read a salesletter that brought you into walmart or starbucks.