In addition to being a pioneer in direct marketing, copywriting and business building, Joe has been my personal hero for years. Plus even as a youngster I loved the ads he wrote for JS&A products.
So far I've collected about 70 of Joe's old JS&A ads.
Here's a copy swipe of one of his early ads. (No sign up, opt-in)
Joe Sugarman: JS&A Checkbook With A Brain Ad