I do write website copy – but that’s it. I’m clueless on all the technical stuff.
(Clients usually have their own web team - and to be honest I'm not sure if they have all the ability that is needed).
Anyway, to my horror, this morning a client asked me -
“What is the one most important thing (apart from the copy, layout, navigation etc) that should be done to make a website work?"
I did manage to ramble that there are usually lots of different things that must be in place.
But I couldn’t name them.
So, please if there was just one major thing you should do – what would it be?
And if you have a list of “must do's” – I would be so glad to hear them.
I know I should really post this on the Main Internet Marketing Discussion Forum.
But I have that sinking feeling that I’ll be blitzed with jargon – which I should understand but don’t…