In this example he transforms a book into a "miracle" cure for - practically - whatever ails 'ya.
He paints vivid pictures and pushes lots of buttons to get the sale.
This ad ran over a few years and in several different publications - suggesting it pulled well.
Here's the link to view the ad or download and add to your personal copywriter's swipe file of great copy examples
Gene Schwartz Copywriting Example for Health Secrets Book | Free Copy Swipe File