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Copy Flow

by ThomasOMalley
6 replies
What are the best techniques and strategies that you have used to make your copy flow even better?

I realized the importance of the flow of copy from Sugarman's book, Advertising Secrets of the Written Word.

I have found Bayan's Words That Sell and Vitale's Hypnotic Writing Swipe File very helpful to make my copy flow better and give it more persuasive power.
#copy #flow
  • Profile picture of the author lemonarian
    Reading it aloud. Several times.
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  • Profile picture of the author Scott Lambency
    A lot of people struggle with getting their sales copy to flow… I think it’s because they’re not always prepared for the writing at hand.

    Preparation will make writing an automatic process.

    Here is an outline of the logic flow I use when creating my sales letters:

    After the headline, I’ll start with an interesting lead in. In the MMO market, the story could be one of “rags to riches”, for example…

    - Start with how things were at the darkest beginning
    - Talk about the mindset that makes being in poverty not matter
    - Talk about why external circumstances are irrelevant
    - Talk about a proven marketing concept that changed everything
    - Explain why this marketing concept is superior
    - Talk about a product that teaches this marketing concept
    - Get to some bullets…
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  • Profile picture of the author John_S
    What are the best techniques and strategies that you have used to make your copy flow even better?
    The problem with forumulas like AIDA is it often reads like A.I.D.A. Poor transitions.

    Want to improve flow? Trying telling a story.
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