Information Marketing for Copywriters

Thomas,

If I had to pick one, it would be the "Content Summit" DVDs from Eben Pagan's Guru Mastermind Masterclass.

There's a 2009 and 2010 version. Both are excellent.

Alex

My friend Jim Staw asks that question to make a point about subjectivity.

As someone who has spent the past 20 years developing Information Products and marketing them in a variety of ways, including IM and offline, I'm always on the lookout for new and different takes on Information Marketing.

Instead of saying this is better than this, or this is the best, let me offer up several choices which, when combined, give you powerful tools to help you develop and market your Information Products.

I agree with thos mentioned and I also like Marlon Sanders.

A good low cost overall view can be found in Ben Suarez 7 Steps to Freedom II, you can find this for a few bux at amazon.

Jimmy Krug has a good report as does Jimmy Brown and Jim Straw.

Dan Kennedy's books are useful to the Information Marketer.

But my very BEST advice is to locate a few successful people who are marketing the kind of information product YOU want to create or acquire and do a study of their methods and techniques.

Also, YOU determine how much you are going to sell your stuff for and whether or not you are going to create a family of products and an ESCALATOR from lower cost IP to higher cost IP...as well as the LIFETIME VALUE of your customers.

Are you going to focus on a specific niche?
Be a general IP marketer?
Use other people's stuff?

The clearer you are about what you want to do, the easier it will be to find the BEST model to follow, someone who suits your personality and style.

Also, will it be strictly ONLINE? Or will also do some offline marketing?

All or mostly virtual products? Or hard copy sent via Mail or Delivery?

Sometimes, I know, I can be a broken record...but...

the more thought out your plan is in the beginning...the clearer your goal and how to reach it...

the better you are able to choose the BEST courses, gurus, information and techniques annd methods to use.

gjabiz

The Official Get Rich Guide to Info Marketing
Worth every penny

Anything by Bencivenga is worth it's weight in gold - he's probably the best copywriter there ever was - his track record shows it. If you can get your hands on a transcript from his retirement seminar, jump on it - it's like the holy grail of everything you need to know.

Also, since our work is "sales in print", something everyone mentions...it surprises me how very few actually take the time to learn how to be a great salesperson.

Why wouldn't that make perfect sense?

For starters you could read any book by Zig Zigler - he's one of the all time great salesman. There's many more, but you could start with him...

...because if you learn how to be a good salesman, the writing part will be a snap, I guarantee it...

Being a good salesman is what separates those looking for work, and those who have work looking for them.

I guess for most who sell courses, it's easier to just sell the roof shingles then it is to worry about the foundation.

Just a few of my personal thoughts.

It's quite old now and isn't targeted at online marketing but Dan Kennedy's information marketing seminar is the best thing I have listened to. It covers principles that can be applied to any medium and also covers how to run your business.