Subscribe Button Wording

9 replies
As we know, it can be the smallest detail that either makes a sale/conversion or not, even down to the words used to get people to 'Click Here' for something free.

I'm going to run a test for a week on different calls to action on the wording of my subscribe button for a Free Piano Video Lesson.

Has anyone tried any different variations and noticed any increase or decrease in the number of subscriptions?

'Let Me In' seems to be a popular one at the minute along with 'Gain Instant Access'

Any other preferences anyone?
Cheers
Shayman
#button #subscribe #wording
  • Profile picture of the author ewenmack
    Hi Shayman,

    You will, with almost certainty, get more sales on your sales page by replacing your order button with the Belcher Button.

    Above the subscribe area, place these words in large red text...

    Yes! I want to be playing the piano like a pro within 12 hours

    Do the same above the Belcher Button too.

    Best,
    Ewen
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    • Profile picture of the author shayman
      Originally Posted by ewenmack View Post

      Hi Shayman,

      You will, with almost certainty, get more sales on your sales page by replacing your order button with the Belcher Button.
      Hi Ewen
      I'm just Googling 'Belcher Button' right now. Looks interesting so much appreciate your reply
      Shayman
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      • Profile picture of the author ewenmack
        Use the same colours as the Belcher Button too in your subscribe area.

        You should use all those elements such as...
        red broken line
        orange button
        blue text

        Best,
        Ewen
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        • Profile picture of the author shayman
          Originally Posted by ewenmack View Post

          Use the same colours as the Belcher Button too in your subscribe area.
          I'm just adding the button to my page and it's certainly looking pretty cool!

          I think what I'll try is testing without having the subscribe button at all and see how it goes I'd rather bag sales than subscribers!!

          Looking good though so cheers!

          If anyone else is interested I found this video which explains all
          The Belcher Button Explained
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          • Profile picture of the author ewenmack
            Could do a better job with the headline as well.

            Best,
            Ewen
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            • Profile picture of the author ewenmack
              Plus remove 4 items too

              Best,
              Ewen
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              • Profile picture of the author ewenmack
                There's 4 lines of text that should be removed too

                Best,
                Ewen
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                • Profile picture of the author shayman
                  Could do a better job with the headline as well.
                  There's 4 lines of text that should be removed too
                  The page is looking much better after those tweaks so many thanks for the suggestions.
                  Is music copywriting your field Ewen?
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                  • Profile picture of the author ewenmack
                    Originally Posted by shayman View Post

                    The page is looking much better after those tweaks so many thanks for the suggestions.
                    Is music copywriting your field Ewan?
                    That would be an interesting field, wouldn't it!

                    No it isn't.

                    My speciality is quickly spotting ways to get more sales from ads and sales letters...no matter the industry and how many times they've been tested.

                    As I said, there's still plenty of ways to improve your sales from your sales letter.

                    There's one I haven't mentioned yet too.

                    Best,
                    Ewen
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