I've written lots of money making pieces all through offline marketing.
I joined this forum to try and learn from some of you that are successful online - and hopefully start my own thing online more as a challenge to explore the possibilities -
anyways, to make my point - a friend sent me an ebook yesterday from a very prominent copywriting guru - I won't mention his name or the book's name.
The book was 150 pages, and the sales letter to sell the book had several big name gurus giving glowing reviews about the book - the sales letter went into detail about how you were going to learn this big secret to skyrocket your sales, blah, blah, blah - and how this was the biggest secret to come along in decades. A must read.
The first 10 pages was legal info, the next 10 pages were more testimonials, then about 20 pages telling me what I was going to learn, then about 90 pages (all in big print) teasing me about what the big secret was - along with some stories about how a couple companies got successful - same 2 stories I've heard a million times.
When the secret was finally revealed, it was a let down - basically some old time copywriter's theory (same info as a thousand other books, just with a different story).
Got me to thinking that the secret to online copywriting is to write a lot of hype, get some buddies to put their name to it, and then sell thousands of copies - then keep repeating the procedure till I make an online fortune.
I think I'm a professional at hype...
How long will people keep buying this stuff I wonder? Seems some of these gurus have been doing it for awhile now...pumping out book after book of hyped up info, only to leave the reader wondering, "Where's the beef".
Maybe I need to learn more about people's online buying habits.
Does anybody think this is right?
Get in, make a quick buck, then fade off into the sunset?
Hmmm...maybe it's the answer - maybe it's the online copywriter's secret.
Maybe I'm not supposed to mention this "secret" openly?
What's the deal?