Jimmy "The Weasel"
It was a little after midnight and I had just stepped into a little corner bar on the south side of town to get out of the freezing January wind...
...what had caught my attention was the old neon sign flickering and buzzing with most of the letters burnt out - all it said was “Ji––”, back in the “day” it had said “Jimmys”.
Hoping it was open, I turned the knob with my numb fingers, praying the door would open...
...I was in luck...
As I walked in, I was immediately struck not only by the smell of stale cigar smoke, but that the place looked straight out of the 50’s -
and for a brief moment as I rubbed my cold hands together, I could imagine what it must have been like to hear the big band sound coming from the now empty and quiet stage - I could picture the twirling ladies dancing with their dates on the now deserted and dusty dance floor - it must have been...
“What can I get for ya”
- an older gentleman was asking as he slid off his bar stool, seemingly startled to see a customer brave enough to venture out on such a cold night.
As he walked around behind the bar waiting on my answer, I noticed something very strange about him...
I later would find out his name was Jimmy “The Weasel” Miller.
Not an Italian as you may have guessed by the name, but he dressed and acted the part.
Big thick mob style glasses, hair slicked back with what must have been half a tube of brillo creme...and his whole appearance topped off with a cheap leisure suit and a big gold chain hanging around his neck - I could tell he had also seen better days -
I didn’t know it then, but what I would learn from him that night would change my life in a way I never thought possible...it will change yours too...
I was reading some WSO’s, as well as some sales letters in some of the sigs, and I was wondering, “Where are the stories?”
I’m 51 now, and after 25 years as a salesman and then a copywriter, one thing I realized early on was that a good story will never let you down - it will skyrocket your business like nothing else ever will.
People will throw away a boring ad. They’ll throw away a boring letter - but will almost always read a good story - it’ll get their attention and give you the chance to work your magic.
Before they know it, they’ll be searching frantically for a way to buy your product - which of course you’ll make easy.
Stories WILL sell. Stories WILL make you wealthy. Stories WILL allow you to achieve dreams you never thought possible.
It’s been said a million times before, but few get the point, tell stories.
I threw the above story together just to make a point - I would have to sit down and rework some parts and change some things to make it more interesting - weave it towards a sell, but it gives you a general idea.
Stories hold a persons interest.
There's always something about you or your customer or product that can make an interesting story.
Why aren't you telling stories?
...what had caught my attention was the old neon sign flickering and buzzing with most of the letters burnt out - all it said was “Ji––”, back in the “day” it had said “Jimmys”.
Hoping it was open, I turned the knob with my numb fingers, praying the door would open...
...I was in luck...
As I walked in, I was immediately struck not only by the smell of stale cigar smoke, but that the place looked straight out of the 50’s -
and for a brief moment as I rubbed my cold hands together, I could imagine what it must have been like to hear the big band sound coming from the now empty and quiet stage - I could picture the twirling ladies dancing with their dates on the now deserted and dusty dance floor - it must have been...
“What can I get for ya”
- an older gentleman was asking as he slid off his bar stool, seemingly startled to see a customer brave enough to venture out on such a cold night.
As he walked around behind the bar waiting on my answer, I noticed something very strange about him...
I later would find out his name was Jimmy “The Weasel” Miller.
Not an Italian as you may have guessed by the name, but he dressed and acted the part.
Big thick mob style glasses, hair slicked back with what must have been half a tube of brillo creme...and his whole appearance topped off with a cheap leisure suit and a big gold chain hanging around his neck - I could tell he had also seen better days -
I didn’t know it then, but what I would learn from him that night would change my life in a way I never thought possible...it will change yours too...
I was reading some WSO’s, as well as some sales letters in some of the sigs, and I was wondering, “Where are the stories?”
I’m 51 now, and after 25 years as a salesman and then a copywriter, one thing I realized early on was that a good story will never let you down - it will skyrocket your business like nothing else ever will.
People will throw away a boring ad. They’ll throw away a boring letter - but will almost always read a good story - it’ll get their attention and give you the chance to work your magic.
Before they know it, they’ll be searching frantically for a way to buy your product - which of course you’ll make easy.
Stories WILL sell. Stories WILL make you wealthy. Stories WILL allow you to achieve dreams you never thought possible.
It’s been said a million times before, but few get the point, tell stories.
I threw the above story together just to make a point - I would have to sit down and rework some parts and change some things to make it more interesting - weave it towards a sell, but it gives you a general idea.
Stories hold a persons interest.
There's always something about you or your customer or product that can make an interesting story.
Why aren't you telling stories?
"Irie"...the ultimate positive, powerful, pleasing, all encompassing quality/vibration
"Everything you can imagine is real." – Pablo Picasso
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