Gary Halbert - Human Engineering - Can anyone explain this

13 replies
So...I was watching the master on YouTube and came up on this Video..
It's 4 minutes and Gary only talks for 2 minutes and then the video is over with no part 2. I tried Google but was unable to find more information on Gary's topic of Human Engineering.

If any warriors out here can explain it further or better still give me a couple of examples, I would be grateful...

PS: If you have a video or an article on this topic by Gary - that would be super cool
#engineering #explain #gary #halbert #human
  • Profile picture of the author Drez
    Found some more Halbert videos from this same seminar here:

    Gary Halbert
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    Mark "Drez" Dresner
    Swipe My Massive Copywriting Swipe Files Collection for FREE
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  • Profile picture of the author wcmylife
    Hey Drez,

    I've watched all that stuff....my post was in direct relation to the topic of Human Engineering. Thanks.

    To Warriors in General..l - if anyone has info on Human Engineering related to what Gary was saying - do post, if not kindly skip.

    thanks
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    • Profile picture of the author Doceye
      I think he was talking about cloning people.

      No. Not really.

      To the OP: have no idea where this "H.E." thing went.

      I know who you can ask and probably get an answer. One of his old time cubs, Dan Gallapoo. Better known as Doberman Dan.

      Google thusly.

      Doc
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  • Profile picture of the author markwarrior7
    Drez, The last video from the web site has a cliff hanger
    Signature
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    • Profile picture of the author Drez
      Hey markwarrior7

      It's not my website, just one I found in a Google search.
      Signature

      Mark "Drez" Dresner
      Swipe My Massive Copywriting Swipe Files Collection for FREE
      http://AdvertisingCopySwipes.com

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  • Profile picture of the author travlinguy
    Self help and personal development used to be called Human Engineering years ago.
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  • It's a mystery. Maybe he was referring to Social Engineering like he did here:
    The Gary Halbert Letter
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author John_S
    Based on what's here, my guess (guess) is he's talking about a larger category which includes social engineering, NLP or whatever, but also just plain research and knowing who your customer is and being on their wavelength.

    However social engineering is relevant and not talked about nearly enough.
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  • Profile picture of the author Vincenzo Oliva
    In the copywriting world "human engineering" is regarding the psychology of persuasion.
    Go read Cialdini.
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  • Profile picture of the author wcmylife
    @ Joe & John_S Gary covers both Social Engineering and Human Engineering as two separate topics -

    @ Vincenzo - I've read Cialdini more than once and based on what Gary was saying, there's a difference, although it's still a mystery...

    I guess I'll keep at it...thanks all the same warriors.


    Cheers
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    • Profile picture of the author Alex Cohen
      Originally Posted by wcmylife View Post


      I guess I'll keep at it...thanks all the same warriors.
      Ask yourself, what can you include in your copy to change a prospect in some way and make him more apt to buy?

      Well, you can change his state of mind.

      And you can inflame his emotions.

      That's probably where he was going with it.

      Alex
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  • Profile picture of the author unhills
    any recommended books on human engineering, or videos, products?

    thank you
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