Converting at 1% need help for my piano site.

Yea, I'm gunna agree with Pete, solid copy... that girl is a little boring and uncompelling though, she's essentially expressionless, so you may raise conversions by getting a more enthusiastic narrator.

Like a good banter or conversation you mean?

Why don't you demonstrate the point Daniel?

Show him how it's done in your own words.

I'm sure we could all learn a great deal from you.

The copy's not terrible.

A few things that might be worth trying:

Don't give too many specific examples of songs in the video. Talking about playing a romantic song to make your sweetheart's sweet heart melt is good, because that's exactly the kind of thing people want to do; it taps right into their emotions. But, everyone's got their own idea of what a romantic song is. If that idea isn't 'Just the Way You Are', that shatters the image you've just given them.

In the main copy, open it by talking about the emotional benefits again, rather than what the course contains. Tell them the story of the guy in your quotes who wooed his girlfriend by playing piano. That's powerful stuff and you should make as much of it as possible.

Try not to talk about learning things, particularly in your bullets. For the most part, people don't want to learn, they want to know. Learning sounds like work. As a for instance, 'Learn how to play the piano in 30 days or even less' is nowhere near as powerful as 'Play the piano in 30 days or even less'.

When you're closing the sale, talk about how much a normal piano teacher costs compared to what you cost, and give some justification as to why you're so much lower. It's probably also worth giving an explanation of what your full price is, after the 14 day trial. I was looking for that for a while and couldn't find it. May just be me, but I'm always suspicious of things where people avoid putting a price tag on them.

I also didn't realise there was a lot of copy below the fold until the second or third time I looked at the page - the header looked so much like a single-page squeeze I just assumed that was it. I'd be willing to accept that was just me being dumb, though.

That's just a few ideas. Test everything you can, eventually you'll find what gives you an extra few %.

Here's my take - and forgive me I haven't read the site in great detail.

Because...it's just a bit too "busy" and dispersed and I can't get into the flow.

The video is great and copy is good if only I had the time and the focus to read it.

Your are aiming for people who want to play - fair enough.

But...

People believe others can learn to play the piano in 30 days.

They just don't believe they can.

Nor do they think that anyone else believes they can.

And - why would they want to play? (it's not really for their own pleasure...)

It's to impress people.

So really, really prove that it is quick, easy and possible - and they'll achieve a massive ego boost.

What are the magic techniques? - give them "names" -

"The 3 finger chord technique that works in seconds"

And what if people don't have a piano or keyboards - you're losing a huge audience.

"Don't have a piano yet? - use our simple "tap your leg" exercise (you'll be an instant success, and note perfect when you do sit at the keyboards)."

How quickly will they be able to play a good tune?

How easy is it all?

And why is it so easy?

Yes, I know you have all the extra resources, tools and stuff in the membership site but it all looks a little too complicated - again explain why it is all easy to understand.


You are so fortunate because one of the best and most successful Ads in the history of advertising was for a piano course.

Have at look at John Caples Ad (google it) or here's a link (I have no connection with the site)

http://www.powerwriting.com/caples.html



This is the sort of "emotional hit" people need to show them that they will play. And now they feel they really want to.

Hope all this helps and I don't think you are far away from boosting up your response.

I think you could have some tunnel vision that your copy is the problem. Do you know who is clicking? What is the PPC ad that gets the click? One thing that stands out to me at the start is how young the girl is in the video and how young all the testimonial photos are. What if your clicks are coming from retired seniors who want to learn piano so they can play at their next pickle ball tournament party? Check demographics and ad copy first then match landing page to demographics before changing all the copy.

Quick scan and I see a lot of "learn this"... "learn that" language. I'd re-position some of those statements so people can "Discover how to..."

--- Ross

A lot of good feedback. Here's my two cents:

1. Lack of a compelling headline
The "They Laughed" headline is good...but you need to decide what the conversation is that's going inside the head of your reader. If they clicked through an Adword ad...what was the copy in that ad? Is that copy reinforced by the headline/ copy on your site?

Figure out why they clicked through...and keep that conversation moving forward.

2. Is the $1 offer necessary?*
Why not free? Maybe do an upsell to an intro offer after they give you their info for the free trial.

If it's a free trial (or even the $1 trial), then you're probably overselling with all of the long copy. A shorter version might work better...all above the fold.