
Tough Times Equal Opportunity
and
Ralph Santana, the chief marketing officer of Samsung said, "They're a small agency doing big-agency stuff. ... They are really good listeners and they look to partner, not just push this creative or that creative. They tie creative to metrics."
and
"They're more about solving the problem and addressing the challenge than they are about creating something fun that everyone wants to watch," said Romano's Mr. Coleman.
****************************
It's interesting that as we talk about a new(?) recession in the U.S., advertisers are turning back to what works for actual sales. I understand the story is about a general advertising agency but it applies to direct marketers and copywriters, too.
What do you think? Do tough economies provide more opportunities for copywriters that can produce direct sales?
Tiffiney Cowan http://www.CuttingEdgePLR.com
Google Plus PLR WSO, PowerPointPLR (Health PLR), Circle Me
It's all here in The Sales Supercharger!