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One niche or multiple niches?

by MsConnie
5 replies
Should a copywriter stick to one niche, or it is better to have more than one niche?
#multiple #niche #niches
  • Profile picture of the author Mark Andrews
    Banned
    Bob Bly answers this question precisely MsConnie in this manner...

    "Be a specialist in at least one area but also take on general assignments when they come. You can specialize in a subject (e.g., health care) or a medium (e.g., direct mail). I do both. I am a business-to-business marketing specialist, and I also specialize in direct mail."

    I hope this provides you with the answer you're looking for.

    Best,


    Pete Walker
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  • Profile picture of the author MsConnie
    Yes, it does. Thank you.
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    • Profile picture of the author Mark Andrews
      Banned
      Send your email over to my pm box and I'll send you the rest of the info MsConnie.

      It was quite a coincidence you posting your question up at precisely that moment because not more than 10 minutes before I was reading some of Bob Bly's material over at The Professional Writers Alliance run by AWAI.

      The info you're looking for is still open in another tab, so I can send it to you immediately.

      Kindest regards,


      Pete
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  • Profile picture of the author Mitt Ray
    I think just like Pete Mentioned above the best thing to do would be to concentrate on a niche and everything else on the side.

    I specialize in writing and marketing white papers, but I also write a lot of other marketing materials like sales pages, press releases, email copy on a regular basis.

    The White Paper Blog

    mitt@imittcopy.com
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  • Profile picture of the author SusanLandry
    I wholeheartedly agree with Mitt and Pete (and Bob Bly). Specializing in a particular niche or project type can help build credibility by positioning you as an expert. At the same time, I wouldn't want to pigeonhole myself into a single focus. Being versatile will allow you to keep your workload interesting while diversifying your income.
    Signature
    Susan Landry, Marketing Copywriter
    "Putting the Power of Persuasion Into Words"
    www.susanlandry.com

    Follow me on Twitter! Please.
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