Although I'm no rookie to copywriting anymore, I rarely come across clients or projects with a really high ticket product to sell (high ticket being $2000k +)
I understand the basics of building value, but I was wondering if any of you have some examples of a sales piece that is selling a high ticket product or service, and one that really conveys the value.
I just want to see how others are approaching this level of selling high ticket stuff... as I haven't seen many high end offers for a long time.
In fact, the last "high ticket letter" I remember seeing was Kern's Mass Control launch...
Cheers in advance,