How do you write your copy?

SEO and selling have completely different goals. The goal of SEO copy is to make your page visible and attractive to search engines. The goal of sales copy is to make your product or service credible and attractive to prospective buyers.

Adding keywords to your copy, in any amount or in any order, will not inherently help or hinder your sales copy. Moreover, when you're writing sales copy keywords should be the last thing on your mind.

Jeez... jeez... jeez... Do NOT stuff keywords into your sales letter. It's a surefire way to never make a dime.

Stuff your keywords into reviews and articles... then link from those pages to your sales page. But... since you're even talking this way it makes me think you probably wrote your own sales page.

In that case, do it anyway you want... you'll learn the hard (and expensive) way.

It depends on what you want to accomplish. Do you want to sell something or do you want to gain "visibility"? It is also important to note, since this is the copywriting board, that whatever your end goal you need to make sure that the keywords flow with the copy itself. Nothing will make someone stop reading faster than trying to force a keyword/phrase where it does not fit!

Who in the world told you to stuff sales copy with keywords? I just hope that going forward, you'll listen to our comments. Please do not stuff keywords in anyone's copy again. It would be greatly appreciated.

Keyword-stuffed pages are not pleasing for the reader. I believe that a sales copy has to be for people, not for search engines. Why do you need a SEO optimized pitch page if you are going to run adwords?

Also, think about your affiliates. They optimize their pages already. Your link will be on their page that's optimized. Or, if they run adwords, SEO doesn't matter anyway.

I have found that writing a valuable article and then recommending a product related to the article works best, no one wants to read hyped-up sales pitches.
Another thing that works really well is writing reviews about the products you are selling.Remember to include the downsides of the product as well in the review.

I usually just concentrate on writing a good sales letter and the optimization generally takes care of itself.

Ok depending on your niche, you might never make it to googles top 3 pages for seo traffic. So write sales letter like you're supposed to write a sales letter. Then do:

1. Adwords. Paid traffic better then Free traffic
2. Adsense. Look at who is in the first page for the keywords you're bidding on and see if they have adsense ads on their site. if they do,
then swee....market there using googles content network.

But honeslty, NEVER focus on SEO when you're writing sales copy. Focus
on Selling. Hope this helped

Lots of good posts here. I second what most other people seem to be saying: Don't even think about SEO when writing sales copy.

Other than some of the obvious reasons like putting people off with "keyword stuffing", there's a very strategic reason NOT to use keywords people search for in your copy.

As a marketer, you want to add value to your product and service and position it as something completely different than the competition.

For example... my girlfriend is a Makeup/Eyebrow Artist. Most women, when they want their eyebrows done, they look for "eyebrow shaping." And most salons charge about $8 for the service.

But my girlfriend gives "Eyebrow Makeovers" for $55. See how the very language I chose to use conveys much more value than the commoditized phrase "eyebrow shaping"? She happens to be very good at what she does, so she offers a premium service.

Sure, people are searching for "eyebrow shaping". But if I dared use that phrase, there is no way she could get away with charging $55 for it, no matter how good she is.