My son and I LOVE to play "Beyblades" and we've spent over
$200 on buying all the best accessories/characters. I've even
showed him how to "split-test" which ones work the best!
Long story short, I'm thinking of creating a review site with
my son. But I would use be using powerful copywriting in
the reviews. Headlines, stories, calls to action, guarantees.
Even thinking about saying "Go ask your parents to buy
this [insert character here] right now before the last one
is bought and they are gone forever."
And "If you don't have a credit card, ask your parents to
take you to wal-mart and buy a "Visa Gift Card" with your
allowance. They will turn your allowance money into a
credit card for you and then you can buy right away."
Obviously I would not lie about anything, but is it unethical
to use these powerful copywriting tactics on kids?
What do you think?