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2011 Split Test Results for Buttons, Titles and Colors

by Kate Campbell
2 replies
Warriors, I found interesting informations about Buttons, Titles and Colors.

It should be useful.



Created by zippycart.com.
#2011 #buttons #colors #results #split #titles
  • Profile picture of the author ewenmack
    As far as the order button goes, a live split test
    running now, shows a button without the bank cards
    and add to cart symbol, bumped up sales 162%

    It was replaced with a soft green button with the
    most appealing benefit as text.

    It's for a digital product.

    Best,
    Ewen
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    • Profile picture of the author Studio13
      Originally Posted by ewenmack View Post

      As far as the order button goes, a live split test
      running now, shows a button without the bank cards
      and add to cart symbol, bumped up sales 162%

      It was replaced with a soft green button with the
      most appealing benefit as text.

      It's for a digital product.

      Best,
      Ewen
      Imagine if we did the same amount of clinical trials required by the FDA for a new drug to be approved on our copy elements. A 162% increase in conversion rate from a single graphic is outstanding. I'd like to see a single element boost conversion rates by 1000% or more, and from now on we can this type of change a Green Light.
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