Internal Repetition: Explained!

For the sake of clarity: Not in my wildest dreams would I entertain the idea that I could show some of the top pros here "how it's done."

If that idea were "knocking around" in my head for even a second, I'd be overstaying my welcome already. And Lord knows there's plenty of people willing to show me the door.

Instead, I seek advice.

Keep in mind - The four phases I've gone through:

1. Ignorance: What is this thing? Direct-Response is King? And Copy his Queen? This looks all looks like hype. Scam! But gee... the lure of money sure is attractive.

2. Hate: OK. I get it. This stuff is kind of important. But I freakin' hate it. Why does their "rule" have to be so complicated and dogmatic? Snobs.

3. Trial Adoption: I think I'm gonna give this on for a try. I'm not sure about it yet. But I think I like it. I'm getting the hang of it. But I'm also ready to bail if things get sketchy.

4. Loyal Servant: Direct-Response and Copywriting combined are like "The Master" from Big Stan. I am forever in your debt. (Wait. Debt. That hits a little too close to home.)

I find that transition interesting.

Anyway. Enough dramatics.

Let's talk repetition. See, I understand the idea about:

Determine the one, two or three "core benefits" of your offer, or your Big Promise, and then repeat that promise in as many different ways throughout your presentation as possible.

I get that stuff "conceptually."

But when it comes down to mechanics, I'm a little flustered. To be specific: I find it kind of hard to IMAGINE writing a 16 to 24 page sales letter.

I recently heard someone say they'd rather write a long 28 page sales letter, than a short 28 word PPC ad. I think he was joking to look cool, but I'm not certain.

What do you think?

It's like, you could use the PAS, winners/losers, or "predicting the future" formulas to restate the big promise, right? But...

Where do you do it? Is it an intuitive process for you?

Do you use "sales tools" like: The FAQ, the summary, or the "Here's The Fourteen Million Reasons Why You Might Not Buy..." and use internal repetition to overcome objections?

Obviously I've been thinking about this a lot. But clearly I'm missing something. Maybe you can point me in the right direction.

Thanks,

Marc

P.S. I would love to know if there are any good examples of this out there that I'm missing. Thanks again.