I'm still somewhat smoke. A cheeky cigarette now and again happens to me, I can't deny it.
But as I was putting together my most recent sales letter yesterday, my mind started to slow down and the words weren't flowing quite as smoothly as they usually do...
I went outside for... that's right, a cheeky cigarette.
And I wasn't proud of it... I already felt like a pariah... But it's true.
So in the space of 5 minutes, standing in the garden looking at the fading sun... not directly.... I ran through the copy in my head and had a wave of inspiration that flipped a potential negative into a rather attractive positive, which potentially saved the copy.
... Wouldn't have been able to do that sitting staring at the laptop like a lobotomised Ian Holm...
What do you do when your mind needs 'a reset'?