This Is You?

Last night as I was driving my Yugo down I-90 -- I saw an interesting billboard...

It caught my attention...

It was different.

It made me think for a moment that whoever wrote the ad had their own way of doing things.

No matter how many books or courses you read on how to write copy -- we all have our own way of doing things.

Here's a list I put together of the different personalities of copywriters.

Runway Model: These guys are so proud of their work that they want every other copywriter to see it.

Doesn't matter if it was successful...they're so proud of it, they want you to see it.

They're usually the newbie copywriters that are fresh off a learning course with a mentor.

Spiritual Writer: Someone who always wants to write about a higher learning or special focus mentally.

They're the guys who are into the hypnotic copywriting.

They usually deal with the clients who've already ordered all the other courses, and still haven't had success.

Their clients think they've found a new, spiritual way of copywriting.

Corporate Copywriter: These guys write some boring crap.

To them it's interesting...but to most of us it's the type of stuff you have to listen to while you're sitting through a power point presentation.

They have limited success...although their return rates are super low.

Shock Jock: These type of copywriters are the one's who use terms and language that most wouldn't.

They're the one's who want to shock you with their attitude.

Most of their clients are younger people, and they have high return rates.

The College Student: These guys are always learning.

They've read every book there is...but they're still waiting for that magical one that gets them going.

They can quote every line from every guru when you ask them a question...they're just not ready to pull the trigger on their own career.

Old Timers: These guys have been around forever.

They're slow to catch onto new technology.

Cell phone marketing, etc. is something they don't think is important.

They're the one's who always talk about the "good old days", when everything was so easy.

Indiana Jones: I like to think I fall into this category.

We've taken all the lessons from the past and studied them...but we understand that the technology of today has a lot of possibilities.

There's a lot of new ways to do copywriting.

We're always flexible when it comes to dong things.

Of course it's possible to fit into more than one category -- but overall, most fit into one of these categories.