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Hypnotic Copywriting

by Mark Andrews Banned
12 replies
Before you do anything else...

...watch the very short video clip below...


"Trust in meeeeeee trust in meeeeeee..."

Mark grins broadly from ear to ear.

Don't you just love the slippery sales funnel?

On a more serious note...

What importance do you place (if any) on creating hypnotic copy chops to nudge or cajole or otherwise persuade your readers to take the action you desire within the body of your sales copy?

Best,


Mark Andrews
#copywriting #hypnotic #hypnotic copywriting
  • Profile picture of the author Steve The Copywriter
    For me the best way is research your target "prospect"

    Put yourself in their shoes and walk a mile.

    Then ask yourself...

    "What would absolutely persuade me to buy this product/ service?"

    When you've weaved the "answer" into your copy.

    Reassure and truly convince them - they have definitely - without a shadow of a doubt - made the right decision.

    Steve
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    • Profile picture of the author ewenmack
      Totally agree with Steve.

      Getting caught up with "clever" "hypnotic"
      often makes the copy the centre piece...when it's not.

      If you read the Coat Of Arms letter by Gary Halbert,
      the words don't get in the way of the message.

      Plain talk is used.

      It wouldn't of been one of the most mailed letters of all time
      if it didn't work.

      Best,
      Ewen
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  • Profile picture of the author ThomasOMalley
    I have found some techniques of "hypnotic copy" very helpful for the flow of my web copy. I like Joe Vitale's Hypnotic Writing Swipe File...it's like a souped-up version of Bayan's Words That Sell.
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  • Profile picture of the author ThomasOMalley
    Originally Posted by Ken_Caudill View Post

    I've never read any hypnotic sales copy. I have read some that lulled my nearly to sleep.

    I don't think that counts.
    A helpful answer as always...LOLOL
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    • Profile picture of the author ThomasOMalley
      Originally Posted by Ken_Caudill View Post

      Yes, I find it revelatory that words trigger reactions in the human brain.

      Amazing stuff.
      More helpful material. This is why I come to the Warrior Forum.
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      • Profile picture of the author Mark Andrews
        Banned
        Boys, drop it.

        I didn't post this up for you two to take dry stabs at each others credibility.

        Thanks,


        Mark Andrews
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        • Profile picture of the author Steve The Copywriter
          Blimey - those words "Dry Stabs" do you think they might be hypnotic!

          "If ever you've taken dry stabs at making money on the internet

          This might be the most important message you'll ever read..."



          Anyway, hypnotic words, power words, action verbs - call them whatever you like.

          All we're really trying to do - is write the best copy to sell the damn thing.

          Steve
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  • Profile picture of the author BrianMcLeod
    Copy that calls attention to itself is not good copy.

    Ironically, plain, simple language is often the most "hypnotic".

    Why? Because it gets READ - with attention and full engagement.

    One of the most important lessons I've learned working so closely with David Garfinkel is applying his gift for SIMPLIFYING copy... stripping away all the puffery and $25 words in favor of plain, simple, easy to read language that reflects the way the prospect speaks (to themselves and others).

    What I find hypnotic is the charm of Gary Bencivenga's copy... it's monstrously powerful in its simplicity.
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    Brian McLeod
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