Are you suffering from Epistolophobia? Help is at hand.

by The Copy Nazi Banned
6 replies
Know what most people's biggest fear is?

It's not fear of heights...or enclosed spaces...or spiders...or snakes...or something like that.

It's Glossophobia - the fear of public speaking.

Yep - having to speak to a bunch of strangers...in public...has most of us breaking out in a cold sweat.

You done it? Public speaking. I have. Several times. And it was high anxiety each time.

Why is it such a freak out for us? Probably because we're afraid of making a fool of ourselves. In public. And developing Catagelophobia - the fear of being ridiculed.

But here's the thing...Public Speaking isn't scary if you know your subject. I mean really know.

If you had to get up in front of a hall of people and tell them "The story of my miserable life" it might be quite stressful and an anxious time for you. But you could undoubtedly do it. Why? Because you're an expert on the subject.

So what's Glossophobia got to do with writing copy?

Simple. If you're struggling to write your sales copy there's a very good chance you don't know your subject well enough. You haven't done enough research. You can't write with authority. And it shows. Boy does it show.

The answer? Stop writing and go back to research. Find out everything you can about your subject. Test-drive the product if you can. Pull it apart and put it back together again. Know it.

And then you'll find the page will almost write itself. Without you having any Epistolophobia - fear of writing [sales] letters.

p.s. I hope I don't come across as a know-it-all git in this post. I've been thinking about posting this for awhile. Might help you. I know every time I'm stuck on a writing gig its invariably because I don't know enough about the subject. If I stop and go and do more research the writing becomes so much easier.
#epistolophobia #hand #suffering
  • I don't know Malc.

    Some people take offense to many of his comments.

    Others go into a huge huff when he whacks them with a caustic remark or 5.

    But you get the feeling that somehow (in his own way) he's trying to help.

    Then (lol) just to prove this - wham - he posts the above.

    It's a golden post.

    And it's so true.

    Steve
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  • Profile picture of the author max5ty
    Interesting post...makes a lot of sense.

    Thanks for posting this.
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  • Profile picture of the author The Niche Man
    Originally Posted by The Copy Nazi View Post

    Know what most people's biggest fear is?

    It's not fear of heights...or enclosed spaces...or spiders...or snakes...or something like that.

    It's Glossophobia - the fear of public speaking.

    Yep - having to speak to a bunch of strangers...in public...has most of us breaking out in a cold sweat.

    You done it? Public speaking. I have. Several times. And it was high anxiety each time.

    Why is it such a freak out for us? Probably because we're afraid of making a fool of ourselves. In public. And developing Catagelophobia - the fear of being ridiculed.

    But here's the thing...Public Speaking isn't scary if you know your subject. I mean really know.

    If you had to get up in front of a hall of people and tell them "The story of my miserable life" it might be quite stressful and an anxious time for you. But you could undoubtedly do it. Why? Because you're an expert on the subject.

    So what's Glossophobia got to do with writing copy?

    Simple. If you're struggling to write your sales copy there's a very good chance you don't know your subject well enough. You haven't done enough research. You can't write with authority. And it shows. Boy does it show.

    The answer? Stop writing and go back to research. Find out everything you can about your subject. Test-drive the product if you can. Pull it apart and put it back together again. Know it.

    And then you'll find the page will almost write itself. Without you having any Epistolophobia - fear of writing [sales] letters.

    p.s. I hope I don't come across as a know-it-all git in this post. I've been thinking about posting this for awhile. Might help you. I know every time I'm stuck on a writing gig its invariably because I don't know enough about the subject. If I stop and go and do more research the writing becomes so much easier.
    You're spot on. "Whatever" kind of writing you do, you make it hard or easy on yourself ... based on the quality of research you do.
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  • Profile picture of the author maile15
    Your so right! Ive seen it often that people are scared to speak! It makes no sense if you love and know everything about the Product!
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  • Profile picture of the author Ross Bowring
    I find the exact same thing. Research is my best writing fuel.

    --- Ross
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