It's not fear of heights...or enclosed spaces...or spiders...or snakes...or something like that.
It's Glossophobia - the fear of public speaking.
Yep - having to speak to a bunch of strangers...in public...has most of us breaking out in a cold sweat.
You done it? Public speaking. I have. Several times. And it was high anxiety each time.
Why is it such a freak out for us? Probably because we're afraid of making a fool of ourselves. In public. And developing Catagelophobia - the fear of being ridiculed.
But here's the thing...Public Speaking isn't scary if you know your subject. I mean really know.
If you had to get up in front of a hall of people and tell them "The story of my miserable life" it might be quite stressful and an anxious time for you. But you could undoubtedly do it. Why? Because you're an expert on the subject.
So what's Glossophobia got to do with writing copy?
Simple. If you're struggling to write your sales copy there's a very good chance you don't know your subject well enough. You haven't done enough research. You can't write with authority. And it shows. Boy does it show.
The answer? Stop writing and go back to research. Find out everything you can about your subject. Test-drive the product if you can. Pull it apart and put it back together again. Know it.
And then you'll find the page will almost write itself. Without you having any Epistolophobia - fear of writing [sales] letters.
p.s. I hope I don't come across as a know-it-all git in this post. I've been thinking about posting this for awhile. Might help you. I know every time I'm stuck on a writing gig its invariably because I don't know enough about the subject. If I stop and go and do more research the writing becomes so much easier.