4 replies
Finding the right valediction is something I thought about for a long time years ago, settling on "Profitably Yours" for anything related to money or success.

Seemed to be specifically better targeted than a generic "Sincerely" or a phrase used over and over by others such as "Dedicated to Your Success."

But it is definitely not as strong or interesting as it could be.

I saw a recent close by a known copywriter using: "Warmly,"

It is not often a valediction stops me.


It was a turn-off to read that. It felt like a weak handshake.

Interestingly, a couple brief Internet searches found little to nothing on the topic.

What do you think?

It doesn't matter what the valediction is, or if there even is one?
Just use 'Sincerely'?
Go for the gusto and be 'Your [exciting phrase here]'?

#issues #valediction
  • Profile picture of the author ThomasOMalley
    Use "sincerely" if you can't find anything else.

    But don't really spend too much time on this. Your time is much better spent on working on your offer, your story, your headlines, your first paragraph etrc.
    {{ DiscussionBoard.errors[5059329].message }}
  • Profile picture of the author The Copy Nazi
    I used to sign off "up yours". Why does that not surprise you?
    {{ DiscussionBoard.errors[5060815].message }}
  • Profile picture of the author JoniWBeadle
    I feel it matters a great deal...especially when sending out emails. I always close with something original so it sticks in the reader's mind...just like the "warmly" stuck in yours.

    Any copy that I have written, I always come up with a closing and use it every time I write something to that target market.

    In your case it didn't go over well, but I strongly believe you don't close with just a "sincerely" if at all possible.

    On my site, I close with the reason of my site...

    Breaking the Income Barrier,

    Tell them what you're doing for THEM. Just my opinion...
    {{ DiscussionBoard.errors[5079027].message }}
    • Profile picture of the author marciayudkin
      I saw a recent close by a known copywriter using: "Warmly,"

      It is not often a valediction stops me.


      It was a turn-off to read that.
      Actually, Brian, that close was extremely effective because it signalled to you that that particular copywriter is not a good match for you. Having had that reaction, you are obviously not in his pool of ideal clients.

      Remember, the purpose of all copywriting, however small in scope, is not to appeal to everyone. That's impossible. It is to appeal to the target market.

      Marcia Yudkin
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
      {{ DiscussionBoard.errors[5079106].message }}

Trending Topics