Boss comes in, tosses book on my desk, sez; Copy ASAP. LEAVES.
So I read the book taking copious notes. THEN, walk down hall, search SRDS for lists generated from similar books.
THEN, go to library (leave work early...cause boss didn't care, he knew you were working)...and get copies of the mags where ads were run which genearated the lists in the SRDS.
Then outlined copy, general broad strokes, used note cards (I use different color 4 x 6 cards).
In other words, we Creative Marketing Pros were responsible for our own reseach, including targets, segments, demographics, etc.
I didn't dare ask the boss for MORE info please...picture Tiny Tim asking for more gruel...
OK. I get it if you have a client with an idea or a product in development and even one with a new book or ebook or course whatever, and you have him/her fill out your information sheet to get to know more...
BUT those of you that are sending out YOUR questionaire....should consider taking the time to CUSTOMIZE it to your client. Last week I got three of these...and then decided I was'nt going to waste my time answering or skipping over redundant and/or unnecessary questions.
After all, I provide a copy of the product and TWO promotions being used to sell it.
Here is the survey part...in my mind I gave them all the starting point information they needed.
I don't feel the further demographic information needed or needs to be provided.
So for you pros...
If you have the product. And two ads. And you know where the copy is being sent...to the lists of people wanting to make money and/or start a small home based business.
Do you think you could generate copy?
Or, what further information would you request? And do you provide YOUR standardized questions to your client?
I'm somewhat miffed, but open to the idea I'm wrong, as to why a copywriter would need more info.
And so far I have 5 pieces of copy, two from the original questionaire people...before I quit answering them...and only 1 is getting tested at this point from a person rather late to the party at that.
One in five means that in my opinion, four of them didn't meet minimum requirements of copy...my requirements anyhow.
So, does knowing more about the target help you to craft a better promotion, it should! But, alas, it doesn't seem to help.
PS. Yea I preach about targeted copy. Even have a video about it. Am I wrong to not accept more carbon copy questionaires...which seem to me to be a waste of my time?