Extremely Important

by installler2001

Posted: 14 years ago 13 replies

COPY WRITING

Hello Every one,

Well i require your little help .

I work in an FMCG Snacks company as Marketing Trainee & our product includes chips and nimco .

My Boss wants to use " OLD TRADITION WITH NEW TWIST/CRISP " as our tagline . But i am not convinced with this. Can you guys help me in suggesting better tag Line ?

Your help in this regard is highly appreciated .

#extremely #important

ASCW 14 years ago

What makes the chips/whatever better than competing chips/whatever?
More peanut butter? Higher quality pretzels? richer chocolate?

Find your strong usp - and try and get that into the tagline if you can.

Feel free to email me if you want more specific help.
- Thanks
Signature

Site being revamped.

If you want help with copy stuff, pm me.

Cool.
{{ DiscussionBoard.errors[5166081].message }}
installler2001 14 years ago

Well My brand (XYZ) is healthy goodness that makes you crave every bite. High in protein and containing a good amount of calcium, XYZ supersedes the bounds of nimco-ness and leaps into a category of its own .

Now what message should i portray in my advertisements ??
Kindly suggest me one tag line ???
Thanks a lot in advacne .
- Thanks
{{ DiscussionBoard.errors[5166328].message }}
Bruce Wedding 14 years ago

Wow, it never really stops in here. Let's look at this "Extremely Important" post by a 4-post wonder...

Originally Posted by installler2001

Hello Every one,

Yes, hello to all the ones. And the twos and threes as well.

Originally Posted by installler2001

Well i require your little help .

There's the word I love... "require". It is required that we help you. I always find that assumption interesting.

Originally Posted by installler2001

I work in an FMCG Snacks company as Marketing Trainee & our product includes chips and nimco .

No clue what nimco is but I think the "real" key word in the sentence is trainee. Trust me, it's redundant information with this post.

Originally Posted by installler2001

My Boss wants to use " OLD TRADITION WITH NEW TWIST/CRISP " as our tagline . But i am not convinced with this.

So you think your boss's idea sucks. You're the trainee asking us to do your homework on a forum and he's the one with the experience coming up with the ideas but you think WE can do better? Have I got it straight?

Originally Posted by installler2001

Can you guys help me in suggesting better tag Line ?

Can we help you do the job you're paid to do but don't know how?

Originally Posted by installler2001

Your help in this regard is highly appreciated .

How appreciated?

Will you give me part of your salary for as long as you hold the job? No wait, I don't think that would be a very good deal for me as I don't think a marketing trainee who is incapable of his own suggestions is going to keep a job long.

Will you pay everyone who contributes $20?

Just how appreciative are you if we help you look like a superstar?
- [ 3 ] Thanks
- 1 reply
Signature

$2,300 in a Week With Teespring
{{ DiscussionBoard.errors[5166394].message }}
- Jonathan 2.0 Banned 14 years ago
  
  I thought that was really rude Bruce W.
  
  Thanks
  
  1 reply
  
  Signature
  "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
  
  {{ DiscussionBoard.errors[5172769].message }}
  
  installler2001 14 years ago
  
  Mr Bruce W ,
  
  I know you are big Daddy on this forum but it's not the right way to insult someone .....
  
  I asked here repeatedly so that i can get maximum response from my Friends ....
  
  Thanks
  
  {{ DiscussionBoard.errors[5172831].message }}
The Copy Nazi Banned 14 years ago

FMCG - "fast moving consumer goods".

Fast moving consumer goods - Wikipedia, the free encyclopedia

I think you'll find the OP isn't a native English speaker. My guess - India or The Philippines.

Yes - the post is clumsy but I'd cut him/her some slack.

OP - you need to provide much more info than this. And what, pray tell, is a "nimco" when it's at home?
- Thanks
{{ DiscussionBoard.errors[5166544].message }}
CopyWriteHer 14 years ago

[DELETED]

{{ DiscussionBoard.errors[5166706].message }}
- Steve The Copywriter 14 years ago
  
  I don't know enough about the product to write a tagline.
  
  But I would use this formula.
  
  And stick with "Traditional" rather than "Tradition"
  
  "Traditional ____ (Benefit), (Benefit) and (Emotional Benefit)"
  
  Steve
  
  Thanks
  
  1 reply
  
  Signature
  http://www.warriorforum.com/warriors...right-now.html
  
  {{ DiscussionBoard.errors[5166917].message }}
  
  CopyWriteHer 14 years ago
  
  Perhaps a dumb question, but why "traditional" over "tradition"? Is it because the word "tradition" conjures up something that "anti" types are trying to stay away from or is there some other reason? Just curious.
  
  [ 1 ] Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[5166927].message }}
  
  Steve The Copywriter 14 years ago
  
  Only because on a Tagline - I think "Traditional" flows better.
  
  As an example...lets call the product "Snaps" and use a "Name" for the baker.
  
  Ma Valerie's Traditional Snaps - Slow Cooked, Oozing with Flavor and Succulently Delicious
  
  Steve
  
  [ 1 ] Thanks
  
  Signature
  http://www.warriorforum.com/warriors...right-now.html
  
  {{ DiscussionBoard.errors[5166945].message }}
max5ty 14 years ago

[DELETED]

{{ DiscussionBoard.errors[5167337].message }}
- installler2001 14 years ago
  
  Nimco is kind of snacks used in sub continent .....
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[5168235].message }}
  
  The Copy Nazi Banned 14 years ago
  
  Originally Posted by installler2001
  
  Nimco is kind of snacks used in sub continent .....
  
  Bingo! India and Pakistan.
  
  Thanks
  
  {{ DiscussionBoard.errors[5168283].message }}
installler2001 14 years ago

I am expecting more help from my friends here ....
- Thanks
- 1 reply
{{ DiscussionBoard.errors[5172965].message }}
- DianaHeuser 14 years ago
  
  Originally Posted by installler2001
  
  I am expecting more help from my friends here ....
  
  Installer, I am assuming that English is not your first language? It's polite to ask for help by saying "Please", not "expecting".
  
  Secondly friendships take longer than 4 days to develop in this forum and in real life, so stick around. Add some value to the forum, Do some reading of other posts and you will get the hang of it soon
  
  This is a great place to learn, if you are prepared to put in the effort.
  
  Di
  
  [ 1 ] Thanks
  
  Signature
  
  PLR Planners - Commercial Use Low Content Book Templates
  
  "Power Publishing â€“ How to Create and Publish Low Content Books in Three Easy Steps "
  
  {{ DiscussionBoard.errors[5172988].message }}