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Tag LIne help required

by installler2001
14 replies
Hey,

Kindly help me by suggesting good Tag Line for Snacks product for a newly launching company .

I have two ideas in my mind :
1) Old Tradition with a Twist
2) Traditional Snacks-Classic taste .

3) ?
4) ?

Kindly suggest me some good Taglines ...

Some info about my product :
Well My brand (XYZ) is healthy goodness that makes you crave every bite. High in protein and containing a good amount of calcium, XYZ supersedes the bounds of nimco-ness and leaps into a category of its own .

Now what message should i portray in my advertisements ??
#line #required #tag
  • Profile picture of the author Steve The Copywriter
    Can you imagine the furore if Bruce reads the above?

    Lol,

    Steve

    P.S. Installer your best bet is just continue on your other post - "Extremely Important" and you'll get more help.
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    http://www.warriorforum.com/warriors...right-now.html
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    • Profile picture of the author Bruce Wedding
      Originally Posted by Steve Copywriter View Post

      Can you imagine the furor if Bruce reads the above?

      Lol,

      Steve

      P.S. Installer your best bet is just continue on your other post - "Extremely Important" and you'll get more help.
      Nah, I usually just knock em out with one punch.
      Signature
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  • Profile picture of the author ThomasOMalley
    Buy Barry Callen's Perfect Phrases for Marketing and Sales Copy. Some great info. for taglines.
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  • Profile picture of the author John_S
    Traditional Snacks - Classic Taste is redundant. You're repeating yourself.

    Old Tradition - with a twist. Rather than provoke curiousity it's boring and meaningless.

    Nimco snacks? If you have to transcend the normal "nimconess," you imply Nimco puts out less-than-stellar products. I guarantee, brand managers will notice. That's DOA.

    Slide 40million US on the table every year, for ten years or so, and then there can be "Nimconess." Otherwise nobody outside the company has the faintest idea what nimconess is.

    Round up a bunch of consumers, put competitor's products into Nimco packaging, and then tell me who can identify Nimco-ness.

    You really want to have someone look at how it's made, what it tastes like, what the competition is, who the target consumer is. And then suggest something.

    Clever doesn't cut it. And what you're considering doesn't come off well.

    Rent a dump truck, fill it with cash. Find someone who has some idea of what they are doing, other than trying to be clever, then dump the money onto her or his front yard and pray they take pity on you. Because the market won't.
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    • Profile picture of the author marciayudkin
      "Required"?

      Wow.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author AnneE
        Originally Posted by marciayudkin View Post

        "Required"?

        Wow.

        Marcia Yudkin
        Hi Marcia,

        I never knew you were/are on Warrior Forum. I was about to add to this thread your Kindle book on Sound Bites which I was reading THIS MORNING! Good book!

        If anyone else is interested when you are on Amazon, you can search on "Sound Bites" -- or probably "Marcia Yudkin" will work also to find the Kindle book I'm talking about.
        Signature
        You may be surprised that this unconventional way to learn Spanish works
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  • Profile picture of the author John_S
    A long time ago a potato chip company was going bankrupt. The reason was simple. They did what you're supposed to to.

    Clever slogan. Fancy bag design. Logo. The works.

    In their desperation they fell in with a rather disreputable sort who saved their business. On the front of the bag was eight lines (eight lines) of copy. On the back was the "legend" behind the business.

    Scads and scads of copy. Practically a book.

    Long story short it saved the company. What's more, over twenty-two tests of that package design they found they could package their chips in a visibly smaller bag -- sales weren't hurt and they saved $50K per run on plastic film.

    They promptly found a buyer and flipped the company.

    Luckily they were bought out by a conglomerate that saved the product by dumbing down a brilliant package design and packing the chips in the normal, more expensive standard size packaging.
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  • Profile picture of the author Jonathan 2.0
    Banned
    Brand XYZ:

    “Healthy Pleasure.”

    ...

    Portray it as a clean, healthy snack that’s irresistible, but doesn’t make people feel “guilty” as it’s not bad for their health.

    ...

    Or maybe a slight improvement:

    Healthy Pleasure (Product name.)
    “All of the goodness¾none of the guilt.” (Tagline.)
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author John_S
    All of the goodness--none of the guilt
    That's only used by a few hundred companies in this space. Who'd know?
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    • Profile picture of the author Jonathan 2.0
      Banned
      Originally Posted by John_S View Post

      That's only used by a few hundred companies in this space. Who'd know?
      I'm on the right track then. Thinking about it, maybe the “no guilt” element is more persuasive when it's “expressed/implied.” (Just guessing.) With the right TV advertising however it could work.
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author installler2001
    Thanks every one for your help !!!
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  • Profile picture of the author gjabiz
    Even George Bush Can Eat It


    Originally Posted by installler2001 View Post

    Hey,

    Kindly help me by suggesting good Tag Line for Snacks product for a newly launching company .

    I have two ideas in my mind :
    1) Old Tradition with a Twist
    2) Traditional Snacks-Classic taste .

    3) ?
    4) ?

    Kindly suggest me some good Taglines ...

    Some info about my product :
    Well My brand (XYZ) is healthy goodness that makes you crave every bite. High in protein and containing a good amount of calcium, XYZ supersedes the bounds of nimco-ness and leaps into a category of its own .

    Now what message should i portray in my advertisements ??
    {{ DiscussionBoard.errors[5172486].message }}
  • Profile picture of the author installler2001
    I am expecting more help from my friends here ....

    Kindly keep in mind that my company can only go for Bill board advertisemnet or BTL activities but can't afford ATL advertisement ...So TagLine should be very catchy & self explanatory .....

    May God bless you all ...
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  • Profile picture of the author ThomasOMalley
    Hi Installer,

    Keep expecting and you get less...lolol.

    You just don't get it. We're not here to do your job for you...yet that's how your messages come across.
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