Copywriting and Heatmaps ... Help or Hinder?

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Question for copywriters. Do you or have you used heatmaps? Are they accurate or hocus pocus? Any thoughts.? I don't hear anyone talking about it in the W.F . But I am noticing more articles about it around the web.

Thanks for any input. Peace!
#copywriting #heatmaps #hinder
  • Profile picture of the author Bruce Wedding
    I've studied them to learn about human interaction with web pages, images, text, etc. Now I just use that information in my page design and layout. I don't actively do anything with them.
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    • Profile picture of the author The Niche Man
      Originally Posted by Bruce Wedding View Post

      I've studied them to learn about human interaction with web pages, images, text, etc. Now I just use that information in my page design and layout. I don't actively do anything with them.
      That's interesting, it seems they would help improve ones copywriting if they really work like the ads say they do. I'm skeptical because I've never heard of any copywriters using them. At least none that would admit it. I've never even heard any talk about it yea or ney, I've just recently heard of them in the last year or so, but evidently they've been around for may years.
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      • Profile picture of the author Mark Andrews
        Banned
        Here's a good one you might want to consider using in the future...

        ClickTale, The leader in Heatmaps, Usability & Web Analytics

        Just remember, nothing matches or comes close...

        ...to simply using good connecting words.

        Best,


        Mark Andrews
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        • Profile picture of the author The Niche Man
          Originally Posted by Mark Andrews View Post

          Here's a good one you might want to consider using in the future...

          ClickTale, The leader in Heatmaps, Usability & Web Analytics

          Just remember, nothing matches or comes close...

          ...to simply using good connecting words.

          Best,


          Mark Andrews
          So, Mark do you use them in all of your copywriting projects or just certain ones?
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          • Profile picture of the author Summertime Dress
            I use crazyegg.com which is very reasonably priced....you can monitor up to 10 web pages for around $9/mo. It tells you where visitors click as well as a scroll map, so you can see what copy people are reading and what they are ignoring. This has helped me with page layout as well as adding links to pictures/copy that didn't actually have a link.
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          • Profile picture of the author sanjaypande
            Heat maps are more important to study behaviour for clicks (IMO). Yes, they can pinpoint attention but I'm assuming your sales letters are already slippery slides and there are really a few different patterns typically.

            (Heat maps can't do anything with video, but there are advanced engagement stats available IF your player has controls).

            For simple sales letters, the patterns are

            1. Headline and then sequential to the end. Can be abandoned anywhere.

            2. Headline through sub-heads to the end

            3. Headline to the end and PSs and then back up and then down (HOT)

            4. Headline to first few paragraphs then skim to the end.

            Pretty typical behaviours.

            Think heat maps can help there?

            Now, if I'm looking at advertising on a blog or even on a 3rd party website I'd be all over the heat maps.
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          • Profile picture of the author Mark Andrews
            Banned
            It came recommended to me by another top copywriter, Brian McLeod I think it was a few weeks ago.

            Personally? I don't use them no. I try and rely on my intuition by putting myself into the shoes of my target audience directly, asking myself...

            Where is their eye likely to go if I put this here?

            What is this word or where are their emotions going if I use this here in this position? Does this fit well with what I'm trying to accomplish?

            Will placing or using this sentence, logo or picture here resonate well with my target audience?

            What is the possible consequence of using this (whatever this may be) in this position or in this segment of my sales copy?

            What is the sub space consciousness telling me to do here?

            What is the group mind advising me to do next?

            Best,


            Mark Andrews
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            • Profile picture of the author RickDuris
              Originally Posted by Mark Andrews View Post

              Just remember, nothing matches or comes close...

              ...to simply using good connecting words.
              Respectfully, that's NOT accurate.

              Let me prove the point, three different ways:

              1. What's more recognizable to the brain?

              A picture or a word?

              What draws more emotion from a person?

              A picture or a word?

              2. Highway signs and signals are predominantly symbols (i.e. pictures.)

              3. The earliest civilizations communicated how? Hieroglyphics.

              This is why copywriting teachers encourage students to create vivid word pictures.

              - Rick Duris
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              • Profile picture of the author Mark Andrews
                Banned
                Originally Posted by RickDuris View Post

                Respectfully, that's NOT accurate.

                Let me prove the point, three different ways:

                1. What's more recognizable to the brain?

                A picture or a word?

                What draws more emotion from a person?

                A picture or a word?

                2. Highway signs and signals are predominantly symbols (i.e. pictures.)

                3. The earliest civilizations communicated how? Hieroglyphics.

                This is why copywriting teachers encourage students to create vivid word pictures.

                - Rick Duris
                This goes without saying Rick.

                Which is why I said...

                ...clearly, "Good connecting words."

                What is there not to understand about something so extraordinarily simple?

                Of course we're trying to create word / visual imagery in the mind of the reader, again, this goes without saying. This is exactly what good 'connecting' words do.

                Yes pictures are important, symbols too come to that, but unfortunately we as copywriters communicate via the written word not using symbols, hieroglyphics or whatever other pictorial imagery is to hand. We use on the whole... good connecting words.

                Let's not split hairs please.

                Case in point... you're using connecting words here (not symbols) in an effort to put me right.

                Best,


                Mark Andrews
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        • Profile picture of the author RefundHost
          Originally Posted by Mark Andrews View Post

          ... Just remember, nothing matches or comes close...
          ...to simply using good connecting words....
          ... and a concise, easily understandable ( high-concept ) commercial offer.
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by RickDuris View Post

      Now you're just being silly.
      Really? You think so?

      Bit of a childish remark if you ask me Rick.

      Whatever.

      :rolleyes:
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