Well, I got this gig where the client advertises in a bulk rate "magazine" where the whole magazine is... only ads.
I mean, it's like 63 pages of full, quarter, half and other space ads. Home improvement stuff. You've may of seen it.
Would it be contrarian to run an actual "article"? Yes.
But would it be effective?
I can hear it now...
OK - I hear ya, but what has been YOUR experience? (If any?)