Awesome info on Conversion Optimization

by HealthEnclave

Posted: 13 years ago 8 replies

COPY WRITING

Hey there ,

Have been struggling with improving conversions lately. And stumbled upon this great info which might be helpful to fellow warriors

(A) Behind the scenes: A/B testing part 3: Finalé - (37signals)

(B) ABtests.com - Share A/B Testing Results. Improve your conversion today.

What is funny (and interesting ) is the fact that a simple change of the Headline can bump up the conversions significantly.

Ps: Also pics of cute girls smiling is a sure recipe to send your conversions through the roof (LOL).

I am sure lot of the veterans already know this stuff. But the above two links are kind of revelations to a newbie marketers.

Thanks and hope this helps

#awesome #conversion #info #optimization

Mark Andrews Banned 13 years ago

Hot smiling women? You might enjoy this site run by another member here and a fellow copywriter...

Welcome to EnchantedNLP.com

Believe it or not this guy can sell big time. Trust me, he knows exactly what he's doing. Glenn Osborn is the name. Warrior member... Rentamentor

*****

Split testing, this link might be useful to you...

...this comes from top copywriter Mike Humphreys Copywriting Services | Marketing Consultant | Direct Response Copywriter | Free Online Conversion Boosting Tips From Seven-Figure Producing Copywriter Mike Humphreys

Easy Multi Tracking: Professional Copywriter Reveals His Proven Conversion Boosting Tool That You Can Use To Skyrocket Your Conversion Rates FAST! (He's also a very popular and well liked highly respected member on this forum).

All the best!

Mark Andrews
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sashagilberg 13 years ago

Shoemoney did some extensive testing and found that cute girls in Facebook ads performed the best too (in almost every market). FaceBook Advertising – Soup To Nuts Guide - Shoemoney - Skills To Pay The Bills

Using cute girls in my Facebook PPC ads certainly increased my CTR more than 'normal' pictures (even for a conversion optimization course haha). However, my account got suspended for inappropriate images.

The one ad I'd consider a little on the naughty side was:

It was by far the best performer though and got 0.537% CTR which is HUGE as all my other ads were getting 0.02% to 0.05% CTR (including ones with faces of cute girls).
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I'll help double your AARRR metrics 80% faster than you've projected.

convertmore.co
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- ewenmack 13 years ago
  
  The late Gary Halbert bought it to the attention of the marketing world.
  
  His fiance was a model.
  
  Gary tested 3 looks...
  sultry
  nice girl, no smile
  nice girl, smile
  
  It was the last one that consistantly got the best response.
  
  It appealed to a much broader section of the population.
  
  Best,
  Ewen
  
  [ 1 ] Thanks
  
  1 reply
  
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  Steve Hill 13 years ago
  
  Originally Posted by ewenmack
  
  The late Gary Halbert bought it to the attention of the marketing world.
  
  His fiance was a model.
  
  There's a funny story and newspaper ad behind the model - the ad is:
  
  Gary Halbert Personal Ad
  
  Thanks
  
  Signature
  
  Learn more - earn more: Books for Copywriters
  
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- ewenmack 13 years ago
  
  Originally Posted by sashagilberg
  
  The one ad I'd consider a little on the naughty side was:
  
  .
  
  Just too CHEEKY for your own good Sasha!
  
  Best,
  Ewen
  
  Thanks
  
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eshapard 13 years ago

This is a great thread. Always looking for tips to increase conversions.

BTW: there's a free multivariate testing service called zentester that I use. Normally, you can browse through data from other users' tests to see what's working for them and what's not. That function seems to be broken right now, but it should be coming back.
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- Grain 13 years ago
  
  I think it's a bad split test.
  
  The design is just too different, and
  this will cause a skew in the results.
  
  For example, the change from the
  long form to the person design is too
  radical. The info has obviously
  changed.
  
  While it might be of a short form,
  the bullets presented might have
  contained the powerful benefits
  needed.
  
  Also, the person present could have
  increased the credibility as a
  prominent "testimonial". It might not
  be that long form sales letters do not
  work.
  
  They need to change variables slowly
  and not jump the gun, or effort is
  wasted, because you simply can't
  leverage on the "principle" gained
  behind it on future projects.
  
  Thanks
  
  Signature
  
  Kind Regards,
  Grain.
  
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peptone 13 years ago

Tests have shown that on banners you usually get a bigger CTR if you have a picture of a person in the banner and you usually get a higher CTR with a picture of a woman rather than a picture of a man.
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Awesome info on Conversion Optimization

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