Help me choose a title..

Hi Vibrant Warrior,

What does it mean for you to have a good
headline?

Here's what I want you to do before writing
your headline, or even your copy...

... In fact, it's so important, you can even
think of your own headline after this.

The thing you can't do without...

Saturate yourself. Become the customer,
step into the shoes of the customer. What
are their daily activities, their daily
occurrences, what are their daily needs and
wants, their jargon...

Assuming you're going for a spin service...

People are looking for a variety of things. I
know a bit of SEO, and I know there are
different people who lean on different factors
as being important.

... Are they going to look for something that
beats Copyscape 100% of the time?

... Are they going to want a manually spun,
completely rephrased by a human kind of
service?

... What is so special about your service that
your customers can't do without you?
(Why can't the customers go to someone else?)

... What is the experience that you, if you
were a customer, would want to get from
a service provider like you? A detailed report?
A 1-on-1 support service? A continuity program?
A future discount? A bold guarantee? Trust?
Social proof?

I know, you want a headline, that's it. But no,
don't do it that way. You want to saturate yourself
so much that you know your target market like
the back of your hand.

People don't like to be told that they are wrong...
But you might have to give a little changes to your
approach if you want a bustling service.

Don't tailor-fit your service to force-feed your
customers.

Instead, find what your customers desire, then
provide it to them.

Don't force what you can do into what they *must*
have.

No... You know them like your siblings, if you have
one. You know them like places you always visit.

You know what they value, what they see and
hear everyday.

... If you can't crush competition by features or
quantity, crush the competition from the side by
providing a NOVEL service.

... Once you reel them in, you're going to build
rapport, familiarity. Tell them the obvious things
they expect to hear. Tell them about the SEO
service they always see...

Tell them about the Panda and how your
competitors are always using them to boost their
sales in a newly packaged way... and why you're
not.

Tell them about the confusion people have in
choosing services. Tell them about their own
pain in selecting services.

I'm not a good copywriter, because I don't claim
to have beaten any great controls. But I have
beaten a dozen. I'm a greenhorn to copywriting.

But the answer you're looking for is...

... You want to "sell" them into opening the
*envelope*. Since this is not direct mail, you want
the *correct* target audience to click in.

That's when you reel them in, suffocate them with
the sinfully massive delight of your services...

... And let them choose you over your competitor.

I'd advise for you to find something out of the norm
to promote. People might be looking for a simple
solution like yours, but prefer it to cheaper price
points like on Fiverr.

Good Luck,
Grain