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Landing page feedback

by nigelburke
8 replies
Hi everyone,

I've noticed a few people asking for feedback on landing pages here and would appreciate people's thoughts on Onboarding for accountants « « Rusdens Rusdens

Thanks


Nigel
#feedback #landing #landing page #page
  • Profile picture of the author Venus Brown
    Yes its nice, but the look and feel of the page could be better.
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  • Profile picture of the author OutOfThisWord
    You need a compelling headline that makes a promise of solving a problem.

    Move the opt-in up higher and put action copy pointing to it.

    Don't use the home page columns. They are nice for people selling templates, but not for readers.

    Headline, subhead, bullets, opt-in will work better.

    Right now the reader has to work too hard and most won't.
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  • Profile picture of the author The Copy Nazi
    Banned
    Nigel, way too much stuff on that page mate. KISS - "Keep It Stupid Simple". You're making it too hard for the reader. Plus it reads like it's written by an accountant. ;-) Hiring new staff is a time of great excitement and opportunity. New people bring unique skills as well as new ways of looking at your business. At the same time bringing you’re new hires up to speed and helping them navigate the company culture can be a challenging drain on resources. Help them with Rusdens range of outsourced onboarding solutions.

    Very dry. And see the glaring typo in red? "Your" not "You're".

    Just have a headline and a para or two of copy. Move the Opt-In to top right and box it.
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  • Profile picture of the author Derek Pankaew
    This is designed like a branding page, not a landing page that's going to get high conversions.

    Changes:

    1) Pick out ONE clear benefit to address in a headline. I liked the 6.2 month statistic, maybe some sort of promise to reduce it.
    2) Are you trying to get them to click on "Find out More" or get their email? If you want their email, move it above the fold.
    3) Reading should go from top down only. Right now it's down, down, left to right, left to right, left to right, down, etc. It's very confusing and I have to actually think about where I'm supposed to read, which is where you're going to lose a lot of people.
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  • Profile picture of the author itek4bux
    Hello,

    With the 3-column layout, and the 3 paragraphs on top being about the same size, the page is very confusing for me to read and follow.

    The other suggestion of Keeping it Simple is a great idea as well. Too much text in my opinion.
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  • Profile picture of the author mihovi
    A little bit too over-crowded. It is a selling page, a squeeze page or both?
    Keep it as simple as possible, to much info is damaging the message...

    Ovi
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  • Profile picture of the author Christopher Abraham
    There is just too much going on, your layout will just confuse your visitors. Secondly, as mihovi mentioned, your objective is not clear. Are you trying to capture email addresses or make a sale? I think your layout design and copy both need major changes.
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  • Profile picture of the author KingOfContentMarketing
    Nigel, you have a lot of clutter there- check out how clean this page is:

    FreshBooks - Online Invoicing, Accounting & Billing Software

    You should be doing a lot of pre-selling via articles or guest posts before the traffic even gets to your lander. Good luck.
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