Keep calm and make the logo bigger

6 replies
Have you ever read/shown your copy to a kid?


#bigger #brands #calm #child #logo #make #recognition
  • Profile picture of the author Johnny12345
    LOL...

    This is one of the best "marketing" videos I've seen...

    I learned that beach balls are colorful and "cheetahs" are very popular in advertising.

    Great fun.

    John
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    • Profile picture of the author angiecolee
      That was hilarious.

      Cheetah. Cheetah. Cheetah.

      Babies.....are small.

      That looks like the controller that controls the TV at Ryan's house. LOL

      I was kind of astonished that the kid recognized as many logos as s/he did. Amazing and scary at the same time.
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      • Profile picture of the author SMSWriter
        This video is also a barometer for how effective an advertising campaign these corporations are producing. It struck me how clearly the brand messages of some of these companies had penetrated the mind of this little child.

        McDonalds is a clear winner in the pervasive branding strategy war. Too bad they sell mass produced, cancer causing junk and convert these little innocent children into obese, grease-guzzling junkies.

        Great marketing though.

        Shanen
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  • Profile picture of the author JPRoss
    That made me smile the entire time I watched it!
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  • Profile picture of the author JPRoss
    BTW -- Hope you don't mind. I'm posting on my FB page!
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    • Profile picture of the author sabinavarga
      Originally Posted by JPRoss View Post

      BTW -- Hope you don't mind. I'm posting on my FB page!
      Of course not! I didn't make it, hope nobody had that impression, I'm just sharing
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