Dumb Copywriting "Copyright" Question...
I've purchased a lot of products that include swipe files of old ads.
If you look at HardToFindAds.com or InfoMarketingblog.com, they both regularly publish and dissect swipes of other people's work.
There's a pretty good course on ethically swiping that uses nothing but Halbert ads as examples to swipe from. The author was a Halbert protege, so I assume that was on the up and up.
There's another product that I thought was fantastic, where the author went through and dissected winning ads on video. I've heard (though not certain) that this product was taken off the market for legal reasons.
Basically, I'm wanting to dissect ads from my swipe file both for free say on my blog, and in paid products.
Anyone have some info on whether or not this is okay? In most cases (on newer ads) I'd ask the copywriter first, but on a lot of stuff that's just not possible.
I know this isn't a legal advice forum, but I'm assuming some people in here have a better idea on this than most lawyers would anyway.
Thanks,
-Scott
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