How to Find More Clients

by Mark Andrews Banned
67 replies
Do you want to find more clients?

Here's just one very simple little idea for you...

Go pick a niche. There's hundreds of business sectors you can choose from. Laywers, hairdressers, landscape designers, dentists, cleaning operatives, domestic services, garages, office suppliers, interior designers, fitness consultants, therapists; ad infinitum...

Just pick up any old copy of the Yellow Pages if you get stuck for ideas.

Now go to Google and type in either a generic term such as...

"Lawyers", "Hairdressers", Landscape Designers" etc...

...or make your search more specific to your locality, for example...

"Lawyers Chicago", "Hairdressers London", "Landscape Designers Seattle"

Now look at the results which come up on page 1 of Google.

These are businesses who are serious about promoting themselves otherwise, why else would they be on page 1 of Google in these major cities when faced with such stiff competition?

In other words, these are people, business owners who already recognize the value of excellent marketing and positioning.

So look at their homepages, their personal pitches, how they're positioning their businesses and companies to their target market.

Do you think you could beat their current control?

Do you believe you could write a better homepage for them? If so, tell them why they should use you. Tell them why by tapping into your expertise this makes financial sense for their business.

Every business wants to make more profit. They all want more business. They all enjoy making a profit. They all want to do things better so they can enjoy life to the max.

Offer to rewrite their homepage if necessary free of charge at first if you have to. You can always add this experience to your portfolio.

Or, if in the copywriting / marketing game for a while, tell them your fee's and why they need to use you now.

As Steve previously pointed out in another thread here, there's more than enough work for everybody on this forum IF ONLY you'll get off your ass and go out there and find it.

It's not going to automatically come to you unless you put some effort in to find it in the first place.

You're job is to build a bridge of mutual trust between you the service provider, and the needs of your target market.

Do this effectively for your chosen niche and you'll have more copywriting work than you can possibly handle.

The same advice applies to many other service industries too.

Warmest regards,


Mark Andrews...
#client finder #clients #find #find clients #find customers #find more clients #finding clients
  • Just remember, don't spend ages trying to "persuade" them to take advantage of your magnificent service.


    Give your best pitch (it's worth practicing this and relating it to the "niche" you're concentrating on).

    If they don't "get it" - fine. Don't spend all day battling away with endless objections.

    The prospects who "object" the most - usually become (if they ever do) - the most bloody difficult clients.

    Do we want these?

    No.

    So, just thank them for their time. And move onto the next prospect.

    You want the red-hot shots.

    Who are raring to go.

    And there is no shortage.

    We'll never run out of them.


    Steve
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  • Profile picture of the author SwedishDemocracy
    Originally Posted by Mark Andrews View Post

    Offer to rewrite their homepage if necessary free of charge at first if you have to. You can always add this experience to your portfolio.
    Love this tip. It's no-risk for the client and proves to him/her what you can offer. I've had a lot of success snagging getting clients this way.
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  • Profile picture of the author RickDuris
    Respectfully Mark, I disagree.

    I speak from experience.

    Here's the reality with this copywriting marketing strategy:

    1. Most folks on page one are already getting enough traffic to cover up their marketing incompetencies.

    They'll say they don't need you. Even with their f*cked up website, they're happy. They're ecstatic they're riding the wave of online advertising. And they take great pride saying they don't spend any money on it.

    ----

    2. Look at it this way: You don't want people like that. And you also don't want to go after folks who have what already looks like a professional, converting website either.

    You want set-ups. Easy lay-ups. Obvious home runs.

    Why kill yourself? The set-ups you want are not on page one.

    ----

    3. Here's the secret for copywriters: The business owners you want to approach are on page two, three and four.

    These folks need to make every click count. AND THEY KNOW IT. It doesn't take much to sell them on improving their website by someone who knows what they're doing.

    Especially when they know their site sucks. They just don't know what to do about it.

    ----

    4. It's better when you specialize. Pick a business that excites you, something you're familiar with. Gun shops, for instance. Do one and do a good job, and you'll get another.

    ----

    5. Most of the businesses you want NEED an optin & autoresponder email series. I usually lead with this, because it's such an obvious opportunity. It opens the door and establishes you as an authority. Most prospects need to visit a site multiple times before they take action.

    Having said all that, the VAST majority of copywriters have a phobia when it comes to cold calling. So while it's a profitable strategy, most will go hungry before they execute it.

    There are alternatives, but cold calling works.

    - Rick Duris
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    • Originally Posted by RickDuris View Post

      5. Most of the businesses you want NEED an optin & autoresponder email series. I usually lead with this, because it's such an obvious opportunity. It opens the door and establishes you as an authority. Most prospects need to visit a site multiple times before they take action.

      - Rick Duris
      Rick, do you run their autoresponders on your own personal/business account or do you show them how to sign up for Aweber (or Infusionsoft, etc)?
      Signature
      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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      • Profile picture of the author RickDuris
        Originally Posted by Joe Ditzel View Post

        Rick, do you run their autoresponders on your own personal/business account or do you show them how to sign up for Aweber (or Infusionsoft, etc)?
        My experience is the more I can offer a "done for you" approach the quicker, the better.

        But I do offer the option of them doing it, and collaborating with their webmaster. My pricing is the same either way.

        There are always a couple of speed bumps in the beginning, but once their webmaster understands I don't want their job and they actually can get more business because of my involvement, things go pretty smoothly.

        - Rick Duris
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  • If you are targeting local businesses sometimes you'll run into owners that say they don't want any more business.

    Try appealing to their fear of loss.

    Here's something Ewen does for his paper business that you can try:

    http://www.warriorforum.com/offline-...ml#post6233242

    You have to modify it but it is an easy way to start a conversation. From there you could show how poor copy wastes money when people click away. Or how they are bleeding money by not running a reactivation campaign of inactive customers. Or how their lack of an email capture/autoresponder campaign is a total waste of their SEO investment.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author The Copy Nazi
    Banned
    Most folks on page one are already getting enough traffic to cover up their marketing incompetencies.
    Really? You know what the breakdown is? The first three are getting most of the action. The rest hardly count.

    #1 on Google gets around 42% of the traffic. #2 12% , #3 8.5% and then it falls off dramatically to about 3% for #10. Based on some figures that AOL inadvertently released a few years back (using Google data). Its obviously not definitive but gives you a bit of an idea of how the traffic pans out on Google.



    Cold calling is a hard gig. You need to go in with a pretty strong hook to reel these cats in. I'd be quoting these figures back at them. I'd be saying something like "Dude I see your site is #8 on Google for the keywords XXXX and that's pretty good. You might be quite happy with that. But do you know what you're missing out on? Do you know what percentage of the traffic you're getting? A lousy 3%.

    #1 on Google is getting most of it - 42%. #2 nearly 12% and #3 is hitting 8.5%. Want to know how to quickly move your site up the ranks and into the money?"

    BTW - that is my pie-chart. Ask me nicely and you can use it. (yeah yeah - I know it will be pinched and used. You get that)
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    • Profile picture of the author RickDuris
      Originally Posted by The Copy Nazi View Post

      Really? You know what the breakdown is? The first three are getting most of the action. The rest hardly count.

      #1 on Google gets around 42% of the traffic. #2 12% , #3 8.5% and then it falls off dramatically to about 3% for #10. Based on some figures that AOL released a few years back. Its obviously not definitive but gives you a bit of an idea of how the traffic pans out on Google.



      Cold calling is a hard gig. You need to go in with a pretty strong hook to reel these cats in. I'd be quoting these figures back at them. I'd be saying something like "Dude I see your site is #8 on Google for the keywords XXXX and that's pretty good. You might be quite happy with that. But do you know what you're missing out on? Do you know what percentage of the traffic you're getting? A lousy 3%.

      #1 on Google is getting most of it - 42%. #2 nearly 12% and #3 is hitting 8.5%. Want to know how to quickly move your site up the ranks and into the money?"
      Even the folks at the bottom of page one are getting decent clicks. And there is activity on page two, three and four. However, it DOES depend on the type of business, the season, area and the local competition.

      My point is the attitudes of business owners change "like night and day" once you focus off page one in your, the copywriter's favor.

      By the way, that chart and the corresponding "golden triangle" heatmaps are common knowledge to the business owners you're targeting.

      https://www.google.com/search?tbm=is....0.scSOFvzfyOg

      Every large and small local marketing firm is hitting the folks on page one up for business. Those charts are what they point out in their PowerPoint presentations.

      Competition is fierce but largely incompetent. In other words, business owners on page one have been burned by firms making false promises. So they're wary.

      Again, better to get off page one. Focus on set-ups.

      In my post, I was trying offer some insight for copywriters specifically. And not focus on SEO copywriting, but rather business building. Not to address straight SEO and other local marketing services.

      Thanks for pointing that stuff out, Mal. I was going to do it.

      - Rick Duris
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  • Profile picture of the author arfasaira
    Rick, you make a great point, because this is a strategy I use as well - I'll target businesses whose site needs a leg up to page one and needs lead generation in place - it's a no brainer because businesses don't want to get beaten by their competitors.

    I spent 6 months working on a huge offline business in Australia intensively - the owner of a fitness company who was desperate to pip his competitor to the sweet spot in Google. We did an offline and online approach - and it's working better than we expected.

    On the flipside, Mark is also right too - I've picked up offline clients who want to maintain their position and re-enforce their professionalism with slick marketing materials. One thing I find with these businesses is that their offline materials are just diabolical and all about 'me, me, me' and not a patch about their customers.

    Here's a tip - show companies like this a 'before' and 'after' of marketing materials you've smoothed over and even if you haven't done one for a business before - make it up. Seriously! No one will know! At the end of the day, businesses want to see your writing ability to the fullest.

    Another tip - forgo the cold calling and do email prospecting through LinkedIn instead - you'll hit the decision makers without the faff of gatekeepers...
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  • Profile picture of the author Mark Pescetti
    I disagree with the two main points on here (Mark and Rick)...

    That's WAY too much work to sit through website after website and formulate how I might help them... if I reach out and convince them they need to hire me (or do it for free so I can put in my portfolio.)

    I HATE push marketing. Hate it.

    If you're going to go prospect fishing, just stick to a direct response postcard campaign, would ya?

    In other words...

    Pick the businesses you want to help (you know, the ones that you'd be excited about collaborating with.)

    Get on Photoshop and create your postcard. (This is a demonstration of your skills.)

    Hand write the addresses and mail them personally. (Like Thinkinkmarketing.com, but better!)

    Ultimately though...

    You need to focus on pull or attraction marketing - if you have any chance whatsoever to get the kind of clients that will provide you with the lifestyle you want and NEED.

    The success of your copywriting business is determined by your skills as a... (drumroll please)... copywriter.

    If you don't know how to niche yourself, understand your audience and position your copy (and marketing) to reach them, then what the hell are you doing here?

    Sure, traffic driving is a b!tch.

    That's why advertising companies snort coke with the hundred dollar bills you give them.

    But there are ways to drive RELEVANT traffic that don't include opening your wallet.

    For me...

    Advertising is a way to demonstrate my abilities.

    Whether I'm making a YouTube video, writing a blog, submitting an article, positioning a press release, etc., I'm always focusing on building my brand and increasing my stature as THE copywriting authority. (To the people I want to work with.)

    That doesn't mean you need to blog every day or set out to target particular keywords in the hopes of getting ranked well on Google or YouTube.

    But it does mean doing everything in your power to get the people you want to work with on your website, reading your copy and feeling compelled by your wizardry.

    Better yet...

    Go create your own products, sell them and utilize your reputation to attract high quality clients.

    Mark Pescetti
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    • Profile picture of the author Mark Andrews
      Banned
      Thanks everyone for your replies so far and keep them coming.

      We're not all going to agree straight off the bat as there are a myriad of ways to get out there and bring custom in.

      And most of you guys, you all know exactly what you're doing anyway.

      My OP was designed more for the newbie copywriters here who might be struggling to understand how to bring fresh clients to their new copywriting business not for all the old experienced hands here..

      Rick, you most certainly bring up a very valid point, as does Mal, Joe, Steve, Arfa Saira and Mark Pescetti.

      Mark I did actually hint at the attraction marketing principle with the figurative illustration provided in the OP about the magnets.

      North north, south, south - repel.

      North south, south north - attract.

      Once again thank you everyone for your valuable contributions and insights.

      Mal (darling) can I use your pie chart please?

      Cheers one and all,


      Mark Andrews
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Mark Andrews View Post

        Mal (darling) can I use your pie chart please?
        He struck the match. Fire flickered. The fuse lit and poor old Mark Andrew's campervan went up in smoke.


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      • Profile picture of the author Mark Pescetti
        Originally Posted by Mark Andrews View Post

        Mark I did actually hint at the attraction marketing principle with the figurative illustration provided in the OP about the magnets.

        North north, south, south - repel.

        North south, south north - attract.
        Absolutely...

        I also mean it in the mindset mold.

        We you spend your time and energy prospecting for clients, you're very likely coming from an emotional state of scarcity.

        However...

        When you take the time to build a strong brand and give as much information as you're inspired to (like you do here on the forum), you can attract (or create) clients that seemingly come from thin air.

        But I don't wanna get too woo woo for y'all. Because believe me, the way I manifest my clientele doesn't follow any sort of blueprint (pull or push.)

        Mark Pescetti

        P.S. I appreciate you constantly trying to revitalize this forum Mark.
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  • Profile picture of the author RickDuris
    Mark,

    I also do postcard marketing.

    I get it. But I've never tried driving copywriting business using postcards. Executing a multi-step campaign to drive copywriting business seems like a waste of opportunity.

    And to your point, there are obviously different ways to drive copywriting business. That's not the point I was making.

    The best way? As always, by referral.

    - Rick Duris
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by RickDuris View Post

      Mark,

      I also do postcard marketing.

      I get it. But I've never tried driving copywriting business using postcards. Executing a multi-step campaign to drive copywriting business seems like a waste of opportunity.

      And to your point, there are obviously different ways to drive copywriting business. That's not the point I was making.

      The best way? As always, by referral.

      - Rick Duris
      Newbies don't always have this luxury though Rick.

      Originally Posted by The Copy Nazi View Post

      He struck the match. Fire flickered. The fuse lit and poor old Mark Andrew's campervan went up in smoke.
      Mal, I'll take it that was a yes. Thank you.

      Kindest regards,


      Mark Andrews
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Mark Andrews View Post



        Mal, I'll take it that was a yes. Thank you.

        Kindest regards,

        He struck the match. Fire flickered. The fuse lit. Then the whole bloody thing blew up in his face.

        You should have heard the explosion of emotional trigger words Dude.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by RickDuris View Post

      Mark,

      I also do postcard marketing.

      I get it. But I've never tried driving copywriting business using postcards. Executing a multi-step campaign to drive copywriting business seems like a waste of opportunity.

      And to your point, there are obviously different ways to drive copywriting business. That's not the point I was making.

      The best way? As always, by referral.

      - Rick Duris
      I've done both postcards and sales letter mailers with great success.

      They most certainly can drive extremely relevant, hand picked traffic to your website.

      But it's not something I necessarily like doing.

      I only go through the process when I'm inspired to work with specific types of companies - usually spawned by an idea I think could help a business, in a given industry, trump everyone else.

      But that wasn't my point when I wrote my previous post...

      My bigger message is to build your skill set as a copywriter so you can do for yourself what you insist you can provide for others.

      You know what they say about teaching a man to fish, right?

      Mark Pescetti

      P.S. You know what's better than a referral? Getting repeat business from the people you've already made money for...
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      • Profile picture of the author RickDuris
        So postcard marketing and other advertising are out because they cost money.

        Cold calling off Google search results is out because it's too hard.

        Referral marketing's out because newcomers don't have a Client list.

        I like the idea of developing and promoting your own product(s). And I like doing initial work free to create a track record and portfolio to show people.

        When I first got my start in software development, I worked for two months for free to prove myself. I'm no stranger to the strategy.

        - Rick Duris
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        • Profile picture of the author Ken Hoffman
          Originally Posted by RickDuris View Post


          I like the idea of developing and promoting your own product(s). And I like doing initial work free to create a track record and portfolio to show people.

          - Rick Duris
          Ultimately, that's the real test of your chops. NOT whether you can use your copywriting skills to market your own copywriting service. (Self-marketing is different than marketing a product) But can you actually, profitably...sell your own product? That's what really counts.

          Also, a product turns an intangible service into a tangible product...that can be used as a lead generation magnet.

          Creating a product involves creating an actual business. Instead of a professional practice with a handful of clients, you can multiply your efforts greatly.

          If you are successful and visible marketing your own product, then clients will find you.
          Signature
          http://www.warriorforum.com/warriors...ost-sales.html
          Professional Direct Response Copywriting
          50% Off Limited Time Offer!
          "http://www.profitproducingcopy.com"
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  • Profile picture of the author ejunkie
    Great advice.

    This has been my primary way of netting clients.

    It is simple, direct and surprisingly effective. Not to mention cost-effective.

    When i came across this thread, i couldn't help but chip in my small twist to it. And a few thoughts.

    What you could also do is... use an extension with which you take a screenshot of the home/sales page, and create annotations. Then, rewrite the headline/subhead/call to action etc., or just mark where things can be improved with an example etc.

    And then save it, and mail it to the owner.

    I usually do that with home pages, sales pages & landing pages.

    Boy, firstly, they really appreciate your unsolicited help.

    But you have to make it look unsolicited.

    For instance, i write a personal,light-hearted mail to them along these lines,

    Hi,

    I stumbled upon your sales/squeeze/homepage page while surfing, and my copywriting instincts took over.

    You see, I am a copywriter... and can't resist an opportunity to show off my skills [a smiley]

    So, I have attached my humble copy tips in the form of a screenshot with annotations which could improve your sales/profits etc.

    [Of course, the tips & suggestions should be really good & should make them say 'Bang on... exactly what was missing!]

    End it with a nice personal message. Or a pitch.

    [The screenshots with annotations impress them no end... also makes it easy for them to go through your suggestions or 'critique' from a generous top gun from their perspective with just a click]

    [You can end the email with a nice little pitch (indirectly & subtlety) or without any [i do both]

    Often after one or two email exchanges starting with a big thank you from him, you will find yourself a new client ready to discuss a project with you!

    I have also noticed most of the clients or the replies i got back often talk about my warmth & generosity for the unsolicited help! And they almost kind of take it upon themselves to pay back. As if in a rush.

    Just magic!

    I suggest every newbie copywriter to listen to the advice(s) given in the thread. And you can also make use of my little twist.

    This is the only weapon i use. I am so amazed by the result that i don't bother about any other way to net clients.

    This one killer strategy is way better than the hundreds of back-breaking stunts that most copywriters have to pull just to land gigs!

    To me this 'unsolicited generosity' (as i call it & soon to be trademarked :-) (just kidding) principle has been the most persuasive 'hook' to strike deals with clients, most importantly, to build lasting relationships with them!

    But a word of caution for the aspiring copywriter ... make sure you know what you are talking about, and back it up.

    It is critical that you have all the required copywriting know-how to deliver when they hire you.

    Or else... the sizzle fizzles out soon after.

    More than others, we copywriters know that better.
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    • Profile picture of the author Mark Andrews
      Banned
      Ejunkie this is a great social psychology tool to use essentially tapping into the law of reciprocity. Do something positive for one person and they feel obligated to return the favor.

      Excellent suggestion above, I would have clicked on the Thanks button but I've run out of my given quota for the day.

      As you quite rightly state though, this should only be used by experienced marketers / copywriters who know exactly what they're talking about or it could easily backfire.

      Thanks for adding great value to this particular discussion - much appreciated.


      Mark Andrews
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      • Mark,

        Sorry to barge in here.

        Just a thought, would you consider throwing away the flickering matches.

        And buying a Zippo instead.

        Might be a bit safer.


        Steve
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by Steve The Copywriter View Post

          Mark,

          Sorry to barge in here.

          Just a thought, would you consider throwing away the flickering matches.

          And buying a Zippo instead.

          Might be a bit safer.


          Steve
          I was thinking actually about just buying a few grenade launchers instead. Could certainly think up some good uses for them.
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          • Profile picture of the author Freelancer1
            Banned
            [DELETED]
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    • Profile picture of the author Mark Pescetti
      Originally Posted by ejunkie View Post

      When i came across this thread, i couldn't help but chip in my small twist to it. And a few thoughts.
      I love your perspective.

      That's a very high-minded way of going about helping companies.

      Mark Pescetti
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  • Profile picture of the author ejunkie
    Folks,

    The debate is unnecessary i believe.

    Page 1 or 3 is irrelevant. Or the implications of being in those positions. Whatever they may be. Of which there are many. Of course.

    But the crux is that as a 'client netting' strategy this simple approach indeed works.

    And of course, this is not the only one or even the most optimum one.

    But in my case, and with my twist that i mentioned above.... this has been my only way of netting clients, and also referrals.
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  • Profile picture of the author The Copy Nazi
    Banned
    Look...this isn't the way to do it. You don't want to give them the copy. You want them to want it. Like really want it.

    You tell them "What I've written for your page is going to..." but it's so valuable that you just can't afford to give it away. They have to pay the piper.

    That's your job. Get your prospects wanting you - not the other way around. That just cuts your balls off. Create DESIRE. You just set yourself up for a lower fee by giving them the goods first.

    Unless, of course, you're quite happy blundering along doing $97 gigs or whatever it is these chumps will pay.

    I get those stupid "Hi I was just visiting your site and noticed that you're not capitalising on..." kinda emails once or twice a week. Guess what happens to them?
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  • Profile picture of the author ejunkie
    Folks,

    It is not about thinking doing one gig for the client you prospect this way. It is them handing you gigs over and over again if done right.

    You start with a few tips about tweaking things on the homepage or sales page.... one doesn't have to rewrite the entire page or something.

    It is designed as a conversational starter or a foot in the door especially combined by the 'unsolicited generosity' principle i mentioned above, and the mail written with a personal human touch [cutting the sales pitch helps... especially employing those over abused swipe files.]

    We copywriters often get carried away by swipe files or 'proven' formulas. And consumers mercilessly bombarded by them.

    Sometimes all the consumer needs is unexpected Warmth, Generosity. Sincerity. Cheerfulness. Giving. Sharing. Communicating. Surprise. Touching someone. A kind gesture.

    Spammers abuse these qualities. But the consumer who is not a moron sees through it. But this very same customer also sees a sincere one and recognizes it as such.

    A good marketer also sees through it. Don't we all?

    It then all depends on how you take it from there. And it is also critical who we are targeting at, and how we do the prior research.

    There are many ways as mentioned earlier, not all might work for everyone. But it has work for me really well.

    Ever since i started freelancing online (about 2 years ago), I just emailed twice to 2 batches of 5 companies each. I have netted 5 clients from both campaigns. And that's all i did for marketing.

    I parted ways with 3 of them after over 6- 9 months of multiple assignments.

    Currently i have just 2 clients... that's all. And i am not looking for any. One is a weekly & the other a mix of monthly as well as project-basis revenue agreement. It has been a year with them now.

    From a copywriter to now a business confidante & consultant!

    The next step: Partnership on revenue-sharing or royalty basis! [Not there yet. Will take some time]

    What i am trying to convey is - sometimes things less, simple & direct (and obvious) just work even if we sometimes might think otherwise.

    Also, why chase 10s or 100s of clients and hit them all over the place with whatever we can grab our hands on..

    Why not just pin-point and sniff out the clients you want to target, get 2-3 great ones... even 1 will do ... and then start from a brochure and work your way into their boardroom!

    Or bedroom, if the client happens to be a female & like, you know, hot! [no exceptions there :-)

    Just kidding.

    I hope my fellow warriors & copywriters get what i am trying to express.

    I don't remember who inspired this strategy in me - Jay Abraham, most probably. But it made sense to me.

    As a freelance copywriter, i am not concerned about clients... because the strategy works nicely for me.

    My only concern is not being able to create my own products, as i maintain a day job as well which sooner or later i might have to quit once i sign partnership deals with my existing clients.

    Therefore, anyone interested in product creation JV, please do hit me up.

    I have some product & business ideas, but no time to write/create myself.

    Thanks for the great discussion here.

    Looking forward to hear more client netting ideas & strategies from copy veterans.
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  • Profile picture of the author ejunkie
    I am very intrigued about post card marketing because i haven't tried it. And i know it is quite successful as a media vehicle.

    I have read & heard great stories using postcards. Surely, something i can try out in the future.
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    • Profile picture of the author The Marketeer
      Originally Posted by ejunkie View Post

      I am very intrigued about post card marketing because i haven't tried it. And i know it is quite successful as a media vehicle.

      I have read & heard great stories using postcards. Surely, something i can try out in the future.
      If you search in the WSO section there's a guy giving away a product that he used to sell on Post Card Marketing for free.
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  • Profile picture of the author Wytnyt
    There's a goldmine of advice in this thread. Such a sudden spark of generosity from several of the top guys in this subforum is greatly appreciated. Sexy even.
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    • Profile picture of the author Smalls91
      It's awesome to see so many great ideas in one place! I may just have to try a few out myself
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  • Profile picture of the author kapildeven54
    This information is really nice.I got so many great ideas in one place!
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    • Profile picture of the author arfasaira
      Here's one more, since we are all in giving mode...

      I use video to grab my prospects - and it works a charm!!

      Here's what I do...

      When I find a site which really could do with makeover, I create a video of it explaining the problem...and then to really make them think 'I got to hire this girl' I show them where they are for local Google keywords - in particular, I'll point out where their competitors are and then show them where they are in comparison...

      Trust me when I say that most businesses can't get onto the phone fast enough!



      ejunkie, I LOVE your idea and will definitely try this too
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      • Profile picture of the author ejunkie
        Originally Posted by arfasaira View Post

        Here's one more, since we are all in giving mode...

        I use video to grab my prospects - and it works a charm!!

        Here's what I do...

        When I find a site which really could do with makeover, I create a video of it explaining the problem...and then to really make them think 'I got to hire this girl' I show them where they are for local Google keywords - in particular, I'll point out where their competitors are and then show them where they are in comparison...

        Trust me when I say that most businesses can't get onto the phone fast enough!



        ejunkie, I LOVE your idea and will definitely try this too

        Hi arfasaira,

        That's a good one!

        This is something i shall add in my arsenal, and try out in the future.
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        • Profile picture of the author Smalls91
          Sounds like a WSO is a good way to break into the copywriting scene and get your name around fast.
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      • Profile picture of the author new2d
        Banned
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        • Profile picture of the author arfasaira
          Originally Posted by new2d View Post

          sounds good in theory but i believe we are talking here about cold e-mailing, no?

          my - and probably everyone else's - experience with the open rate of cold e-mails by potential clients is abysmal. to create a video for many emails that won't be opened is gonna be a huge time-suck.
          They're not cold emails - I email people who've already connected with me on LinkedIn and Facebook
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          • Profile picture of the author new2d
            Banned
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            • Profile picture of the author Tangycontent
              Originally Posted by new2d View Post

              ah ok makes sense.

              but in that case, it's a little weird, no?

              it's like me knowing someone on FB/LI and then all of a sudden getting a video from them about my website. i'd find it a tad weird.
              The only thing weird is why OP is emailing people he knows a video instead of texting it to them. Hit them with that video via SMS, buddy!
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              • Profile picture of the author Mark Andrews
                Banned
                Originally Posted by Tangycontent View Post

                The only thing weird is why OP is emailing people he knows a video instead of texting it to them. Hit them with that video via SMS, buddy!
                'He' is a she. And she, that is Arfa Saira
                is one of the top copywriters here on this
                forum if not in the United Kingdom.

                Just thought I should point this out to you.


                Mark Andrews
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                • Profile picture of the author arfasaira
                  Originally Posted by Mark Andrews View Post

                  'He' is a she. And she, that is Arfa Saira
                  is one of the top copywriters here on this
                  forum if not in the United Kingdom.

                  Just thought I should point this out to you.


                  Mark Andrews
                  Mark thanks for the compliment however...

                  As you'll see, if you click the link in my sig. file, I get good enough results to keep the jobs coming in. But I hardly qualify to be anywhere near the top.

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                  • Profile picture of the author Mark Andrews
                    Banned
                    Originally Posted by arfasaira View Post

                    Mark thanks for the compliment however...

                    As you'll see, if you click the link in my sig. file, I get good enough results to keep the jobs coming in. But I hardly qualify to be anywhere near the top.

                    A very good example of British modesty ^ at play.

                    What a load of piffle! Tripe. Codswallop even.

                    Great strategy though, play your abilities down to appear even stronger than you already are.

                    Mark winks at Arfa infuriatingly.

                    Get out of it lass. Hardly qualify my foot! Bahhh humbug.


                    Mark Andrews
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  • Profile picture of the author ContentsCreators
    Hey Mark, I read this and I'm all new to this, so it blew me away. Conceptually it seems easy enough that a newbie like myself can do it. I do have to ask though, do you think it would work for an article writing service?
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by ContentsCreators View Post

      Hey Mark, I read this and I'm all new to this, so it blew me away. Conceptually it seems easy enough that a newbie like myself can do it. I do have to ask though, do you think it would work for an article writing service?
      You could try but I highly doubt it would work for content or article writing. Testing will give you the answer you're looking for I guess. Dipping your toe into the water to find out.

      But you've got to ask yourself... what specific benefit are you bringing to the table offering to write articles for these businesses?

      And how are you going to convey the benefits of article writing to your target market by approaching them in this manner?

      And will they instantly get it, what you're trying to accomplish?

      Somehow... I very highly doubt it.

      Why?

      Because there is a vast chasm of difference between copywriting and article writing.

      Anyone and their granny can write good, bad or downright ugly content all day long.

      Copywriting on the other hand, where you actually connect the benefits of the business to the ideal target markets mindset is altogether a different beast altogether.

      In copywriting, you're not merely informing an audience (as you do with content writing) but you're actually guiding the reader upon a journey and a specific direct call to action. And this direct call to action, it's infinitely more important to the business owner than just simply supplying a bit of content here and there, here today, gone tomorrow like an out-of-date afternoon newspaper.

      So what was your business strategy behind this thinking CC?

      What benefit do you think the business owner would enjoy and could instantly tap into as a result of the service which you're proposing?


      Mark Andrews
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      • Profile picture of the author ContentsCreators
        Originally Posted by Mark Andrews View Post

        You could try but I highly doubt it would work for content or article writing. Testing will give you the answer you're looking for I guess. Dipping your toe into the water to find out.

        But you've got to ask yourself... what specific benefit are you bringing to the table offering to write articles for these businesses?

        And how are you going to convey the benefits of article writing to your target market by approaching them in this manner?

        And will they instantly get it, what you're trying to accomplish?

        Somehow... I very highly doubt it.

        Why?

        Because there is a vast chasm of difference between copywriting and article writing.

        Anyone and their granny can write good, bad or downright ugly content all day long.

        Copywriting on the other hand, where you actually connect the benefits of the business to the ideal target markets mindset is altogether a different beast altogether.

        In copywriting, you're not merely informing an audience (as you do with content writing) but you're actually guiding the reader upon a journey and a specific direct call to action. And this direct call to action, it's infinitely more important to the business owner than just simply supplying a bit of content here and there, here today, gone tomorrow like an out-of-date afternoon newspaper.

        So what was your business strategy behind this thinking CC?

        What benefit do you think the business owner would enjoy and could instantly tap into as a result of the service which you're proposing?


        Mark Andrews

        Mark I do have to say I'm already starting to like you. You're making me think, and that's a priceless gift. I haven't come up with a strategy yet, but how is this: I target businesses on say page 2 or 3. hire a freelance copywriter to write and highlight the importance of article marketing to a businesses marketing campaign, and how important it is to show up on page 1. I could show them their competitors on page 1 as well, and show how their competitors are getting much more business just for being on the first page. What are your thoughts on that?
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  • Profile picture of the author wvcopywriter
    I must say I have enjoyed reading these post. A lot of good ideas.
    Signature

    Don't have the time to write emails that will get opened, read and your reader to take action then leave me a message. I will get back to you within 48 hrs.

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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author serialink
    Originally Posted by Mark Andrews View Post

    Do you want to find more clients?

    Go pick a niche. There's hundreds of business sectors you can choose from. Laywers, hairdressers, landscape designers, dentists, cleaning operatives, domestic services, garages, office suppliers, interior designers, fitness consultants, therapists; ad infinitum...
    I keep reading about finding a niche. I have multiple interests. I don't want to get stuck in a niche.

    Is having a niche necessary for success?
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  • Profile picture of the author sethczerepak
    This has got to be some of the best advice for a young copywriter. One of the first things I ask my students is what they write about. When they say: "Oh, I can write about anything," I know we've got one thing that can be done immediately to boost their success. Relevancy is huge in copywriting, especially for high paying clients.

    They don't care if you have a book on the NYT bestseller list, they want to know if you have some samples of the subject they're looking to possibly hire you for. Young copywriters, take this advice to heart: If everyone is your customer, no one is your customer. Pick a niche, one you're in love with, knowledgeable about and which has some readership in the market.

    Just to give you an idea of how effective this is, I was making less than $1,000 a month before I choose the business development niche. Shortly after that move, I was making over $10k a month.

    Pick a niche. Just do it and see for yourself.
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by ContentsCreators View Post

      Mark I do have to say I'm already starting to like you. You're making me think, and that's a priceless gift. I haven't come up with a strategy yet, but how is this: I target businesses on say page 2 or 3. hire a freelance copywriter to write and highlight the importance of article marketing to a businesses marketing campaign, and how important it is to show up on page 1. I could show them their competitors on page 1 as well, and show how their competitors are getting much more business just for being on the first page. What are your thoughts on that?
      Tell me below CC, what is the importance of article marketing from the business owners perspective? What are your top 10 specific and strongest benefits?

      What will your article marketing strategy actually do for your clients?

      You need to get specific. Focus in like a laser on the gap in the market - what business owners are actually looking for. In need of. And how you can fill this gap.

      What else
      can you offer these business owners besides article marketing? What other types of marketing do they really need a hand with?

      I suspect a lot of them btw will not be looking for articles full stop unless you've got something uniquely different to the rest of the competition, something which they, these business owners need right now, right this instant.

      Can you identify what this is?

      What do you think?

      Originally Posted by serialink View Post

      I keep reading about finding a niche. I have multiple interests. I don't want to get stuck in a niche.

      Is having a niche necessary for success?
      No it's not necessary but it helps.

      What do you want to become known as? A jack of all trades or an expert in your chosen field of specialization?

      What is your personal area of excellence?

      Within this preference, what can you do for these particular clients within this niche which will improve their life or their business in some way by a factor of 10% over and above whatever your competition is presently doing?


      Mark Andrews
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      • Profile picture of the author ContentsCreators
        Originally Posted by Mark Andrews View Post

        Tell me below CC, what is the importance of article marketing from the business owners perspective? What are your top 10 specific and strongest benefits?

        What will your article marketing strategy actually do for your clients?

        You need to get specific. Focus in like a laser on the gap in the market - what business owners are actually looking for. In need of. And how you can fill this gap.

        What else can you offer these business owners besides article marketing? What other types of marketing do they really need a hand with?

        I suspect a lot of them btw will not be looking for articles full stop unless you've got something uniquely different to the rest of the competition, something which they, these business owners need right now, right this instant.

        Can you identify what this is?

        What do you think?



        No it's not necessary but it helps.

        What do you want to become known as? A jack of all trades or an expert in your chosen field of specialization?

        What is your personal area of excellence?

        Within this preference, what can you do for these particular clients within this niche which will improve their life or their business in some way by a factor of 10% over and above whatever your competition is presently doing?


        Mark Andrews
        I was brainstormg and really the only benefit I can think of is the possible increase in page rank which could lead to more leads/sales/clients. I can see where the problem may arise. The point of any marketing strategy is to get more leads/clients. Article marketing takes time, and many owners want to see immediate results. Why would they pay me for a service that takes time for results to show, and that is if it works. They could find a marketing strategy that will yield quicker/better results. What if I were to couple the article marketing with the copywriting. I'm not all too familiar with copywriting, but I can outsource it. If I do a great job with that, I can then introduce them to the article marketing as well. But i must ask how would I go about finding out what business owners need.
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by ContentsCreators View Post

          I was brainstormg and really the only benefit I can think of is the possible increase in page rank which could lead to more leads/sales/clients. I can see where the problem may arise. The point of any marketing strategy is to get more leads/clients. Article marketing takes time, and many owners want to see immediate results. Why would they pay me for a service that takes time for results to show, and that is if it works. They could find a marketing strategy that will yield quicker/better results. What if I were to couple the article marketing with the copywriting. I'm not all too familiar with copywriting, but I can outsource it. If I do a great job with that, I can then introduce them to the article marketing as well. But i must ask how would I go about finding out what business owners need.
          Who are you targeting specifically?

          If you don't know who or where the target is, how can you understand their needs and wants?

          Answer below and I might be able to guide you further.

          Warmest regards,


          Mark Andrews
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          • Profile picture of the author serialink
            Thanks for the responses sethczerepak and Mark Andrews. It's extremely difficult to settle on a niche, but I'm sure I can settle on something. I suppose it's hard to get too bored if you're making tons of money.
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          • Profile picture of the author ContentsCreators
            Originally Posted by Mark Andrews View Post

            Who are you targeting specifically?

            If you don't know who or where the target is, how can you understand their needs and wants?

            Answer below and I might be able to guide you further.

            Warmest regards,


            Mark Andrews
            I would be targeting new owners of internet based business'. BTW I really do appreciate this. Thank You.
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            • Profile picture of the author Mark Andrews
              Banned
              Originally Posted by ContentsCreators View Post

              I would be targeting new owners of internet based business'. BTW I really do appreciate this. Thank You.
              This could be almost anyone CC.

              You need to get more specific.

              This comes back to the point that if you do not know who your target market specifically is, you have no way of determining their exact needs and wants.

              I suggest you draw up a business plan and do a S.W.O.T. analysis.

              You do know what S.W.O.T. is I take it?

              Warmest regards,


              Mark Andrews
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              • Profile picture of the author ContentsCreators
                Originally Posted by Mark Andrews View Post

                This could be almost anyone CC.

                You need to get more specific.

                This comes back to the point that if you do not know who your target market specifically is, you have no way of determining their exact needs and wants.

                I suggest you draw up a business plan and do a S.W.O.T. analysis.

                You do know what S.W.O.T. is I take it?

                Warmest regards,


                Mark Andrews
                I am unfamiliar with a S.W.OT. analysis, and most definitely implement it. Thanks again for these tips. It is only making me better.
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                • Profile picture of the author Mark Andrews
                  Banned
                  What are your Strengths?

                  What are your Weaknesses?

                  What are your Opportunities?

                  What are your Threats?

                  This is a S.W.O.T. analysis.

                  Only you can answer these questions.

                  Warmest regards,


                  Mark Andrews
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    • Profile picture of the author Harlan
      Yawn.

      Google Adwords

      Facebook Ads

      LinkedIn Ads

      As Gary Halbert said, go for players with money.

      Your targeting counts.

      Don't buy the keyword "copywriter" or "copywriting".

      Go deep.

      If you do your PPC correctly, you'll make a huge amount back on your investment.

      Don't spend the money if you don't know PPC.

      Check out Perry Marshall's book as a good starting point.

      My PPC campaigns are seriously dialed back because I'm not doing much writing for other folks these days but my major clients came from two sources:

      1. Referrals
      2. Google Adwords

      It made me millions.

      I never went after local businesses. You have to educate them.
      Signature

      Harlan D. Kilstein Ed.D.
      Free NLP Communications Course at http://www.nlpcopywriting.com
      http://overnight-copy.com
      Get Fit In Four Minuteshttp://just4minutes.com
      Learn how to build a Super Site Without SEO http://supersiteformula.com

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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by Harlan View Post

        As Gary Halbert said, go for players with money.

        Your targeting counts.
        Would you care to go deeper yourself Harlan? Explaining how specifically you do this?

        If you like, just a quick step-by-simple-step summary...

        Thanks,


        Mark Andrews
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        • Profile picture of the author Harlan
          Originally Posted by Mark Andrews View Post

          Would you care to go deeper yourself Harlan? Explaining how specifically you do this?

          If you like, just a quick step-by-simple-step summary...

          Thanks,


          Mark Andrews
          How much competition do you think there is for "real estate copywriter" or "forex copywriter" on AdWords.

          Almost none.

          There isn't going to be a lot of traffic for "Clickbank copywriter" but I promise you, they are serious people.

          Pick the niche you want and build your keywords around it.

          Just plain copywriter is a BAD - read expensive - keyword.

          And half the bozos want you to copyright their book or product.
          Signature

          Harlan D. Kilstein Ed.D.
          Free NLP Communications Course at http://www.nlpcopywriting.com
          http://overnight-copy.com
          Get Fit In Four Minuteshttp://just4minutes.com
          Learn how to build a Super Site Without SEO http://supersiteformula.com

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          • Profile picture of the author Mark Andrews
            Banned
            Good point - I've advised others offering the same advice.

            Thanks for getting back to me on this Harlan. Confirming this.

            Much appreciated.


            Mark Andrews
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          • Profile picture of the author Mark Pescetti
            Originally Posted by Harlan View Post

            How much competition do you think there is for "real estate copywriter" or "forex copywriter" on AdWords.

            Almost none.

            There isn't going to be a lot of traffic for "Clickbank copywriter" but I promise you, they are serious people.

            Pick the niche you want and build your keywords around it.

            Just plain copywriter is a BAD - read expensive - keyword.

            And half the bozos want you to copyright their book or product.
            I've gotten a good amount of budget-equipped clients from the keyword "product launch copywriter"...

            The more generic keyword terms typically don't drive qualified traffic.
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            • Profile picture of the author Mark Andrews
              Banned
              Originally Posted by Reflection Marketing View Post

              I've gotten a good amount of budget-equipped clients from the keyword "product launch copywriter"...

              The more generic keyword terms typically don't drive qualified traffic.
              What keywords would you advise targeting Mark both for budget conscious clients and also higher paying clients?

              Would you mind in both instances giving some examples please?

              Many thanks,


              Mark Andrews
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    • Profile picture of the author thedanbrown
      Originally Posted by sethczerepak View Post

      This has got to be some of the best advice for a young copywriter. One of the first things I ask my students is what they write about. When they say: "Oh, I can write about anything," I know we've got one thing that can be done immediately to boost their success. Relevancy is huge in copywriting, especially for high paying clients.

      They don't care if you have a book on the NYT bestseller list, they want to know if you have some samples of the subject they're looking to possibly hire you for. Young copywriters, take this advice to heart: If everyone is your customer, no one is your customer. Pick a niche, one you're in love with, knowledgeable about and which has some readership in the market.

      Just to give you an idea of how effective this is, I was making less than $1,000 a month before I choose the business development niche. Shortly after that move, I was making over $10k a month.

      Pick a niche. Just do it and see for yourself.
      Good advice! Niche selection is very important. I would imagine if you are a seasoned copywriter that you are capable of writing copy across different niches though.
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      • Profile picture of the author Mark Andrews
        Banned
        Different niches yes Dan however...

        ...we all have our individual specialization / preferences.

        Warmest regards,


        Mark Andrews
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  • Profile picture of the author RedShifted
    Thats really weird that he wrote this specific plan up because this is earily similar to something I did 2 days ago.

    Typed into google "waterproofing contractors", picked 5 businesses between page 1 and 2 (did not stick just to page 1 which was different in that respect). What I did however, was pick home pages that had a lot of errors in the design. Then I took about 3 hours just writing my 5 messages about how their home page needs to look and WHY. I even cited research to back it up. Directing them to case studies about the importance of having the face of a person on their front page.

    Came back later in the day and *2* of these business owners got back to me. One of them I sold a new home page to for $600 the other will likely flake.

    Still, Mark is definitely spot on and this technique works GREAT. That was my FIRST time doing anything like this I was VERY happy just to get that 1 client.

    I got the idea because I was checking out competitors of my current client, noticed some of them had HORRIBLE home pages, I mean REALLY BAD, so decided out of a hunch I'd send them really long emails. Being sure to explain exactly WHAT I want to do and WHY it needs to be done.

    Interesting thing is I don't know anything about copywriting, but I do know how a good home page needs to look. I highly suggest other people don't just read this and forget it, I will be doing the same exact thing again on monday.

    -Red
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  • Profile picture of the author Sywebs
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Sywebs View Post

      how about marketing your own marketing? does that make sense? we want to write quality marketing stuff for our clients in order for them to attract more traffic right? why dont start an own website where we can market our own services? It would save us a lot of money because we would be writing our own stuff
      Does that make sense? Hmmm no it doesn't. Come again.
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  • Profile picture of the author Gregory Campbell
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