From The Swipes...

by Bill D.

Posted: 14 years ago 10 replies

COPY WRITING

Here's an ad with urgency built into the hairline, I mean headline.

The second testimonial pic with caption reinforces the headline.

Source: full page ad in Sports Illustrated, 1990

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Bill D. 14 years ago

I found this in a magazine from 1980...
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Bill D. 14 years ago

Here's an ad I swiped from a local health magazine a couple years ago. They use a "consumer guide" a la the Joe Polish model for carpet cleaners.
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Bill D. 14 years ago

I found this in a Clipper Magazine (a local weekly 8.5" X 11" coupon/advertising book).

I wonder if she knew how many responses she was going to get before she ran this ad?
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- Eddie Spangler 14 years ago
  
  Wow. Id love to hear how the backend of this scam works. Talk about giving everything needed for identity fraud.
  
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  Signature
  
  Promise Big.
  Deliver Bigger.
  
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- angiecolee 14 years ago
  
  [DELETED]
  
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Bill D. 14 years ago

Here's an advertisement archive, courtesy of Duke University. There are ads from the early-to-mid 1900's.

http://library.duke.edu/digitalcollections/adaccess/

There is a search feature. Entering "coupon" will take you to direct response ads like this one...
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Bill D. 14 years ago
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Bill D. 14 years ago

I always liked how Peterman told stories and painted word pictures.

Here's a page from a catalog...excuse me...I mean "Owner's Manual":
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Bill D. 14 years ago

Here's a variation of an an ad I saw a couple times each week for months in USA Today several years ago (it usually appeared in the sports section)...
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Bill D. 14 years ago

I've consistently seen a variation of this ad for at least 15 years in basketball magazines...
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Bill D. 14 years ago

Here's a version of an ad that's been run over and over again in many different magazines, newspapers, etc. for several years.
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