How do YOU stay motivated to write this much copy

25 replies
If you're one of those copywriters who writes day in and day out Monday through Friday, what are some of the ways you stay motivated to stay in the rhythm?
#copy #motivated #stay #write
  • Profile picture of the author NXmarketeer
    hmmmm... lots of coffee through the day and lots of booze/sex/drugs/etc. in the evenings?
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    • Profile picture of the author JasonParker
      Originally Posted by NXmarketeer View Post

      hmmmm... lots of coffee through the day and lots of booze/sex/drugs/etc. in the evenings?
      I don't drink coffee, alcohol, or do drugs, so... That won't help me much
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      • Profile picture of the author Doceye
        Originally Posted by JasonParker View Post

        I don't drink coffee, alcohol, or do drugs, so... That won't help me much
        That leaves, uh ... sex. Which can make writing onerously difficult afterward.

        Motivation? Wolf's at the door scratching for cash as Halbert, Gallapoo and others have posited. But for me, it goes like this: do the writing, then the gardening, then the writing, then a walk, then the writing. You get the gist.

        Do no one thing to the point where you even begin to think about doing another thing. Beat your brain to the punch. Mix it up.
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    • Profile picture of the author RedShifted
      Originally Posted by NXmarketeer View Post

      hmmmm... lots of coffee through the day and lots of booze/sex/drugs/etc. in the evenings?
      This is a great way to do the exact opposite. :confused:

      Coffee/sugar triggers cortisol (so do many drugs as its your bodies response to stress), when your cortisol crashes, your adrenaline goes up (one always compensates for the other), this can leave you both tired & wired at the same time. Laying in bed sleepy as hell, but can't sleep.

      Its been shown caffiene & sugar consumption for more than a couple of years can and often does throw your hormones out of balance. Many caffiene addicts don't even realize it. They yawn, have insomnia, can't focus on one thing, a lot of this is routed to what caffiene does to your adrenals.

      Booze is just disgusting, its a great way to put a massive damper on your creativity levels.

      Drugs... won't even get into that. Any drug I've ever put in my body has definitely killed my creativity. Although I don't think pot is personally that bad a drug (when used seldomly).

      My real recommendation if you want to hijack your biology and make it completely resistant to stress and fatigue. There is only one thing in the world I know of that actually works for doing this.

      They're called vegetables. Far too many americans I know don't eat enough vegetables. In fact I have a pretty long story I can tell about my own life, not eating vegetables, and what it did to my health.

      One thing I will say is ever since I started drinking liquified veggies, 3 times a day (the bad tasting veggies like carrots/kale/cauliflower/spinach/broccli/etc) I can't even explain what its done for my health.

      I was fighting lymes disease for 2 years, antibiotics weren't doing much. I was becoming very irritable, always tired but could never sleep. Was having serious problems in my neurological system as my senses were becoming "blurred" (would take too long to explain but say I'd scratch my left leg, I'd feel it on the right side of my body - as crazy as it sounds its scary as hell to deal with). All I know is when I got on a regular routine of eating tons of veggies everyday, I have more energy, more focus, more motivation than I can explain. It also seems veggies allowed the antibiotics to work better, because my lymes eventually went away after 2 years (for the most part). Got it by innocently jogging through a forest one day, woke up a couple weeks later and my back was covered with a deep red circle. Won't even explain some of the things that happened to me (paralysis, etc) but I genuinely believe vegetables saved my life. I bs you not.

      Can't really say how many people realize this, but vegetables do so many positive things for your body/brain I have now almost become a vegetarian due to it. I don't eat heavy protiens anymore like chicken or redmeat. All my protien comes from fish, beans or eggs. Then the rest if all vegetables.

      Living on this diet now for the last 3 years or so COMPLETELY changed my health. I sleep like a baby, have energy to excercise again, am more positive... have not had a cup of coffee in years. I avoid sugar like its the plague, because it is the plague. I MIGHT have an occassional cup of tea, but always put stevia in it now.

      Anyway, thats how I stay resistant against fatigue & stress. It works better than anything else I've ever tried before in my life, and thats just being honest.

      -Red
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  • Profile picture of the author sabinavarga
    It's loving what you do and thus doing it passionately. Right?
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  • Profile picture of the author JasonParker
    I like writing copy as much as anybody but I put myself in a position to write 1 sales page per day Monday through Friday.

    They're not long sales pages... just for lowend products.

    I found out the more sales pages I write, the more money I make, so...

    It's really fun sometimes and I enjoy the feeling of being productive, but some days it seems like my brain is just empty.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by JasonParker View Post

      It's really fun sometimes and I enjoy the feeling of being productive, but some days it seems like my brain is just empty.
      What do you do to recharge your battery?

      Where do you gain inspiration? (and no, I don't mean from reading books or chillin' on this forum, but rather, going out and living life, without even thinking about copy.)

      Do the projects you take on stimulate you?

      Or...

      Do you take projects on just for the money?

      Feeling creatively depleted, i.e. having an empty head, is the result of too much energy going out... and not nearly enough coming in.

      And this is a terrific way to get burnt out in a hurry.

      You gotta give to yourself FIRST, before you EVER think about giving to someone else.

      Equally...

      You've got to FEEL jacked about the projects you take on.

      Otherwise...

      Just write your own stuff and wait for a client who genuinely peeks your imagination.

      Mark Pescetti

      P.S. A lot of entrepreneurs seem to forget the number one asset they have is their own well-being.
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      • Profile picture of the author JasonParker
        Originally Posted by Mark Pescetti View Post

        What do you do to recharge your battery?

        Where do you gain inspiration? (and no, I don't mean from reading books or chillin' on this forum, but rather, going out and living life, without even thinking about copy.)

        Do the projects you take on stimulate you?

        Or...

        Do you take projects on just for the money?

        Feeling creatively depleted, i.e. having an empty head, is the result of too much energy going out... and not nearly enough coming in.

        And this is a terrific way to get burnt out in a hurry.

        You gotta give to yourself FIRST, before you EVER think about giving to someone else.

        Equally...

        You've got to FEEL jacked about the projects you take on.

        Otherwise...

        Just write your own stuff and wait for a client who genuinely peeks your imagination.

        Mark Pescetti

        P.S. A lot of entrepreneurs seem to forget the number one asset they have is their own well-being.
        Thanks for the tips.

        I'm only spending about 4 hours per day writing copy Monday through Friday right now, so it's not like it's engulfing my life or anything.

        I spend about 10 min writing an e-mail to my list.

        Then I run some paid ads which take less than 30 minutes.

        I spend a couple hours per day watching copywriting trainings and keeping in touch with my market (which includes hanging out on the forum).

        It's a lot different writing all this copy and studying this much.

        It's rewarding and fun. But some days, like I said, I'm feeling kind of brain dead.
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      • Profile picture of the author videolover7
        Originally Posted by Mark Pescetti View Post

        Do the projects you take on stimulate you?

        Or...

        Do you take projects on just for the money?
        Heaven forbid anybody should write copy "just for the money". That would be terrible.

        Sheesh.

        VL
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  • Profile picture of the author Chronic IM
    Hello! I think you need inspiration and nice words to get you through. You also need to love what you do and always think of it not as a task but just doing what you love to do. I hope that helped you in a way or so. Best of luck!
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    • Profile picture of the author JasonParker
      Originally Posted by Chronic IM View Post

      Hello! I think you need inspiration and nice words to get you through. You also need to love what you do and always think of it not as a task but just doing what you love to do. I hope that helped you in a way or so. Best of luck!
      Thanks.

      I was reading some stuff yesterday and it said it was pretty typical for a writer to write 3 to 4 hours per day 6 days per week.

      One of the tips was to get into a relaxed mental state.

      Before you write...

      -Get a little exercise
      -Meditate a little bit
      -Listen to Mozart
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      • Profile picture of the author WinstonTian
        Exactly.

        I do it in 6 hours. A full energy burst towards
        writing copy or any marketing effort. I just
        go so focused, nothing stops my way.

        But when the alarm rings, everything else
        shuts down and I close down for the day.

        Get good sleep too. Incubation of
        information is powerful in copywriting.

        Sincerely,
        Winston Tian
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        Cheers,
        Winston
        The Beginner's Doctor

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        • Profile picture of the author JasonParker
          Originally Posted by WinstonTian View Post

          Exactly.

          I do it in 6 hours. A full energy burst towards
          writing copy or any marketing effort. I just
          go so focused, nothing stops my way.

          But when the alarm rings, everything else
          shuts down and I close down for the day.

          Get good sleep too. Incubation of
          information is powerful in copywriting.

          Sincerely,
          Winston Tian
          I like that... "incubation of information."

          I agree too...

          Ever since I read that book "a technique for producing ideas" I've been thinking the same way about the creative process ever since.

          You've got to gather raw materials and then take your focus off it to let your unconscious mind connect the dots.
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      • Profile picture of the author angiecolee
        Originally Posted by JasonParker View Post

        -Get a little exercise
        -Meditate a little bit
        -Listen to Mozart
        For me this works perfectly. My writing/researching is tempered with plenty of exercise (6 days a week, ranging in intensity). This is only a recent addition to my routine (about 3 months now), but I can see loads of improvement in my ability to concentrate and get the words on the page.

        I don't meditate though - I'm a little too ADD to sit still for that long. And my music of choice tends to be rock rather than Mozart. Apocalyptica counts as classical, right?

        In addition I make sure to spend plenty of time OUT of the office. I meet with friends, colleagues, local business owners, etc. It keeps me in touch with what's going on in the world and in peoples' minds, and sometimes some random line from a conversation will inspire some form of writing, whether it's a personal blog or an email blast.
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        • Profile picture of the author JasonParker
          Originally Posted by angiecolee View Post

          For me this works perfectly. My writing/researching is tempered with plenty of exercise (6 days a week, ranging in intensity). This is only a recent addition to my routine (about 3 months now), but I can see loads of improvement in my ability to concentrate and get the words on the page.

          I don't meditate though - I'm a little too ADD to sit still for that long. And my music of choice tends to be rock rather than Mozart. Apocalyptica counts as classical, right?

          In addition I make sure to spend plenty of time OUT of the office. I meet with friends, colleagues, local business owners, etc. It keeps me in touch with what's going on in the world and in peoples' minds, and sometimes some random line from a conversation will inspire some form of writing, whether it's a personal blog or an email blast.
          I prefer rock too but I'll take any edge I can get! Mozart effect - Wikipedia, the free encyclopedia
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  • Profile picture of the author SusanLandry
    Jason, I think that 'brain-dead' feeling you describe is pretty common among writers.

    What about taking a week or two off to recharge, if it's feasible? I recently did this - I was feeling burnt out from writing and thinking, my creativity was on life support, and I was super-cranky. A major project on my plate got unexpectedly delayed for a few days, so I bit the bullet and took a week's break from copywriting. I read, spent extra time with my amazing children, took looooong hikes with my dogs, took care of the piles of laundry that were taking over my bedroom, and just daydreamed.

    I came back the following week completely refreshed, motivated, inspired, and excited to get back to work.

    Just a thought. Like the body, the brain needs rest from time to time. Otherwise, we can easily lose that fire in our bellies.
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  • Profile picture of the author Cherie H
    I remember reading about how Roald Dahl wrote everyday and he would go to his writing shed for a couple of hours in the morning, stop for lunch which was a nice gin and tonic and prawns and then back in the shed for a few more hours - bliss! And look what he produced ...
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  • Profile picture of the author erin.banister
    In order to stay motivated, I take little breaks throughout the day... because I just can't write for 6 hours straight. Instead, I'll write for two hours, then take a long walk. Come back, write for another couple hours, and go to the gym. Write for another couple hours, and call it a day.

    Even though it may not sound like much, these little 'mini-vacations,' as I like to call them, help me make the time I spend writing more enjoyable and I've found my writing is more concise and compelling.

    Best to you,
    Erin
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  • Profile picture of the author Ross Bowring
    I workout 3 times a week at the local Y. It helps keep my creative energies up and it also gives me a very nubile physique.

    There's also a chip and putt golf course not far from the Starbucks where I do most of my writing. So I make sure to re-charge the batteries there with some freelancer friends when weather allows.

    That's how I stay fresh... but what motivates me in the first place?

    Providing for my beautiful wife and the kids she assures me are mine. Being the best I can be. Getting to be creative and be paid pretty good for it. And probably a lot of deep-down Mommy issues.

    --- Ross
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  • Profile picture of the author Nick Copy
    My motivation stems from having the freedom to sleep in. Seriously.
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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by JasonParker View Post

    If you're one of those copywriters who writes day in and day out Monday through Friday, what are some of the ways you stay motivated to stay in the rhythm?
    Mon-Fri? Not me. 7 days a week, year in, year out. 31+ years and counting.

    Motivation doesn't come into it. It's simply a way of life. Something which comes naturally to you, the will to just carry on regardless no matter what is thrown at you.

    You simply take the rough with the smooth, the good times with the bad and no matter what comes your way, just carry on going.

    As Winston Churchill once said, "If you're going through hell, keep going."

    And if you love what you do, every day on waking up, it's never a chore. You just look forward to the day ahead.

    As I've said before here on this forum... you can neither live in the past nor in the future only in the now, in the moment.

    Motivation is just a fleeting split second in time. You either decide to win or you decide to lose - this is your choice at any given moment in time.

    Everything else is by-and-by.


    Mark Andrews
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