Targeting your market... Trader Joe's shows you how it's done (article inside)
I'm researching supermarkets for a sales letter right now, and I came across this article about Trader Joe's on CNN's website.
If you don't know what Trader Joe's is, it's what I'd call an "alternative" supermarket. The employees look like they belong in a punk band, and the uniforms consist of cheesy Hawaiian shirts.
The chain specializes in goods that appeal more toward college students and hipsters ($2 wine, anyone?). Pretty much the opposite of what every other supermarket chain in the U.S. is doing... and the results are smashing.
If you want a bit of insight into effectively targeting your market, read the article:
Inside the secret world of Trader Joe's - Full Version
Thanks for reading,
-Nick
If you don't know what Trader Joe's is, it's what I'd call an "alternative" supermarket. The employees look like they belong in a punk band, and the uniforms consist of cheesy Hawaiian shirts.
The chain specializes in goods that appeal more toward college students and hipsters ($2 wine, anyone?). Pretty much the opposite of what every other supermarket chain in the U.S. is doing... and the results are smashing.
If you want a bit of insight into effectively targeting your market, read the article:
Inside the secret world of Trader Joe's - Full Version
Thanks for reading,
-Nick