New Slogan for Head

14 years ago

PayPal: The friend who f***s you when you at least expect it.*

*Based on what others have said, not what I have experienced, although a call that made you think it was made from the Moon (even Armstrong's conversation was clearer), from a person to whom English is his/hers 3rd language or even 4th, doesn't inspire much trust, either.

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videolover7

14 years ago

Originally Posted by Mark Pescetti

So I was playing tennis yesterday with my new Head racket and I came up with a perfect, edgy slogan that would totally set them apart from the snobby, traditional mold:

"Head... It's What Everybody Wants!"

Got any slogans for big companies you wanna take on a test drive here?

Mark

Your slogan isn't edgy. It's immature. Sounds like something one hears in a male, high-school locker room.

VL

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Mark Pescetti 14 years ago

Originally Posted by videolover7

Your slogan isn't edgy. It's immature. Sounds like something one hears in a male, high-school locker room.

VL

Most provocative campaigns ARE immature.

And guess what?

Who cares? (Marketing is about making money, right?)

Tennis desperately needs an injection of sexiness (especially in America.)

And if Maria Sharapova says something like:

"I think men who leave it all on the court are sexy. And nothing helps a man dominate his opponents more than Head: It's what everyone wants!"

...you'll watch tens of thousands of men flock to Tennis Warehouse and buy the latest Head racket.

A man is a man no matter what the market.

Men ALWAYS respond to sexually suggestive marketing, when it's done right.

Mark
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ZahraBrown

14 years ago

If the client is after a 'sex sells' pitch then it'll fit right in. Personally, I think it's just too much. I love tennis, but this would put me off.

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The Copy Nazi

Banned 14 years ago

If it were a HEAD campaign it could be riffing on "HEADlines". Paired with appropriate images. Headlines with the product in every shot.

Subtle? You there?

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Mark Andrews

Banned 14 years ago

Originally Posted by The Copy Nazi

If it were a HEAD campaign it could be riffing on "HEADlines". Paired with appropriate images. Headlines with the product in every shot.

Subtle? You there?

Latest Wimbledon HEADlines...

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The Copy Nazi

Banned 14 years ago

Men ALWAYS respond to sexually suggestive marketing, when it's done right.

"When its done right". I don't agree with your premise at all and this, most definitely, is not "done right". It's clumsy, cheesy and so far off the pace its laughable.

...you'll watch tens of thousands of men flock to Tennis Warehouse and buy the latest Head racket.

Uh no we won't. The campaign will never happen. For obvious reasons.

See U.S. Advertising Standards of Practice -

f. Statements, suggestions or pictures offensive to public decency.

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videolover7 14 years ago

"When its done right". I don't agree with your premise at all and this, most definitely, is not "done right". It's clumsy, cheesy and so far off the pace its laughable.

Exactly.

VL
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Mark Pescetti

14 years ago

Originally Posted by The Copy Nazi

"When its done right". I don't agree with your premise at all and this, most definitely, is not "done right". It's clumsy, cheesy and so far off the pace its laughable.
Uh no we won't. The campaign will never happen. For obvious reasons.

See U.S. Advertising Standards of Practice -

First of all, I'm just having a little fun here dude.

Secondly...

For roughly 30 seconds of my time, it ain't that bad.

Thirdly...

I've made money with a product that called the reading audience a b!tch. There was actually an episode of a show called 2 Broke Girls where they came up with an idea for "insulting cupcakes" that was very similar for what I did a client last year. Sometimes the most off the cuff ideas make the most money.

Regardless...

I started this thread for humor. I've got tons of these immature little ideas, like "Show Me Your Heiny" for Heineken Beer.

I don't wanna disagree with you though, Mal, otherwise you might give me another infraction for having my own opinions.

Mark

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videolover7 14 years ago

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BrianMcLeod

14 years ago

John Carlton, David Garfinkel and some knucklehead from Miami on how you've been tricked into buying stuff over the years through secret subliminal sexual triggers:

Fast Effective Copy » John Carlton Subliminal Sexual Triggers

The above is a nearly 2 hour webinar we did with JC back in February for Fast Effective Copy. Seems an appropriate time/place to share.

Enjoy,

Brian

P.S. - the download(s), PDF slides, etc are for members only so I can't share them here. But you're welcome to watch the replay as my guest.

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Mark Andrews

Banned 14 years ago

You know Mark, I'm actually inclined to agree with Mal about the clumsiness of your suggestion provided at the outset.

Your suggestion is just a little bit too much in your face. No pun intended of course.

Sure, sex helps to sell / shift product no disputing the fact but it needs to be a subtle suggestion and not as blatant as your offering.

How about you try to come up with a few more ideas below? And others too who have contributed to this thread so far? What have you got which could work for this company?

Lets try a little copywriting exercise here to see who can come up with the best slogan...

Mark Andrews

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Mark Pescetti

14 years ago

Originally Posted by Mark Andrews

You know Mark, I'm actually inclined to agree with Mal about the clumsiness of your suggestion provided at the outset.

Your suggestion is just a little bit too much in your face. No pun intended of course.

Sure, sex helps to sell / shift product no disputing the fact but it needs to be a subtle suggestion and not as blatant as your offering.

How about you try to come up with a few more ideas below? And others too who have contributed to this thread so far? What have you got which could work for this company?

Lets try a little copywriting exercise here to see who can come up with the best slogan...

Mark Andrews

Unfortunately Mark, I didn't preface my initial post enough.

I just did a sales letter for a client pimpin' out underground bunkers (because he believes currency is on its downfall and civilization is about to dramatically collapse.

I think I'm entitled to a little fun.

And I like your exercise idea... Off we go!

Mark

P.S. I just redid my homepage. Can you count the amount of times I used THAT?

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maximus242

14 years ago

How about:

Hit the ball not your head

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rising_sun

Banned 14 years ago

Your slogan is nice but you can see it:
"HEAD ...It's keep my prestige"
but everything depends on you.

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The Copy Nazi

Banned 14 years ago

I've watched ALL "Two Broke Girls". It had its moments. The "insulting cupcakes" wasn't one of them. That idea is as stale as 5 day old cupcakes.

These ideas you're throwing out are what we might expect from a 14 year old. Or an "advertising character" in "Family Guy" or "South Park". Here they just go down (pun intended) like a lead balloon.

And this, dear boy, is plain childish -

I don't wanna disagree with you though, Mal, otherwise you might give me another infraction for having my own opinions.

Come up with something truly funny and original for "HEAD" and I'll be the first to applaud you. But this rubbish won't fly.

Wonder if tennis terms spark anything? Like -

"Game, set...HEAD"

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Mark Andrews Banned 14 years ago

Given the fact Andy Murray won last night at Wimbledon and I wrote my suggestion before the match had begun and further, given the fact when he walked off court shortly after 11pm (UK time) he was holding a HEAD holdall - I still think in terms of absolutely perfect timing, my suggestion above is the best one so far...

Latest Wimbledon HEADlines...

Which of course, I wouldn't have come up with had it not been for you 'Captain Mal' in your reply immediately preceding my post.

So half the credit goes to you for this one.

Mark Andrews
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- WinstonTian 14 years ago
  
  get aHEAD...
  smashing overHEAD shots behind the baseline...
  beHEAD your opponents...
  don't play without a HEAD
  
  Oh well, I suck at slogans. Corny...
  Always thought the wit wouldn't sell.
  
  The HEADlines idea sounds great for a campaign.
  
  Thanks
  
  1 reply
  
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  Cheers,
  Winston
  The Beginner's Doctor
  
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  deezn 14 years ago
  
  Originally Posted by WinstonTian
  
  get aHEAD...
  
  If you want to win, you need to get a Head.
  
  Disclaimer: I'm not a copywriter. I didn't even stay at a Holiday Inn last night.
  
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Steve Hill

14 years ago

"Get Your HEAD in the Game!"

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Mark Pescetti 14 years ago

Originally Posted by Steve Hill

"Get Your HEAD in the Game!"

Now that's what I'm talking about!

You just nailed a million dollar campaign!
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- Steve Hill 14 years ago
  
  Originally Posted by Mark Pescetti
  
  Now that's what I'm talking about!
  
  You just nailed a million dollar campaign!
  
  Oh, good. They can send the check anytime.
  
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  Mark Andrews Banned 14 years ago
  
  HEAD - Where Would You Be Without One?
  
  HEAD - Where Would You Be Without Yours?
  
  HEAD - Where's Yours?
  
  HEAD - Your Way
  
  HEAD Sports Equipment You Can Rely On
  
  HEAD You Win Tails You Lose
  
  HEAD - Streaks Ahead of The Competition
  
  HEAD On Over to Your Nearest Stockist
  
  HEAD - One Step Ahead
  
  HEAD - It's Where You're At
  
  HEAD - Game Set & Match
  
  Mark Andrews
  
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travlinguy

14 years ago

Head, For The Winner...

Or,

Head, Only For Winners...

One more: Winners Love Head...

Okay, enough.

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maximus242 14 years ago

Originally Posted by travlinguy

Head, For The Winner...

Or,

Head, Only For Winners...

One more: Winners Love Head...

Okay, enough.

Winners love head gets my vote
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arfasaira

14 years ago

How about:

Get aHEAD of the competition

Head. Game on.

Always aHEAD of the competition

Turns more HEADS than Wimbeldon

HEAD - Failure is not an option

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The Copy Nazi

Banned 14 years ago

"Winning - it's in your HEAD"

"Winning - use your HEAD"

"Winning - get aHEAD"

"Winning - get a HEAD start"

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RickDuris

14 years ago

I don't play tennis but are two HEADs better than one?

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Mark Andrews Banned 14 years ago

Originally Posted by RickDuris

I don't play tennis but are two HEADs better than one?

HEAD and Shoulders Above the Rest
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WinstonTian

14 years ago

HEADs... play above the net.
HEADs... calm your nerves and ace your serves
HEADfirst, outlast

lol

Winston Tian

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travlinguy

14 years ago

HEAD: Could It Be What's Missing In Your Life?

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Mr. Subtle 14 years ago

Faux 2-page ad:
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- Formal Shorts 14 years ago
  
  My copywriting ability is matched only by my awesome paint skills
  
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- maximus242 14 years ago
  
  Originally Posted by Mr. Subtle
  
  Faux 2-page ad:
  
  Nice, very nice
  
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Mark Andrews

Banned 14 years ago

HEAD Down Under to The Australian Open

HEAD Official Sponsors of The Grand Slam

HEAD Sports Gear for Winners

HEAD Stand Standing Tall

Use Your HEAD

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Mark Andrews

Banned 14 years ago

HEAD Our Products Do The Talking

HEAD No Need For Hype

HEAD On Up

HEAD We Don't Play Head Games

HEAD We'll Take You To The Next Level

Top Sportsmen Trust HEAD

Trust Your HEAD

HEAD Heed Your Passion

HEAD For Heights

HEAD Sport Products Create Winners

HEAD If Only

HEAD The Name Says It All

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Rezbi

14 years ago

I'm HEADing outta this thread and I ain't cumming back.

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Mark Andrews

Banned 14 years ago

Originally Posted by HeadToHeadFantasy

If it were me, I'd go with something simpler like: Get Hard. Get Head.

Do you mind explaining the meaning behind...

Get hard. Get HEAD.

???

How would you build on this?

What kind of advertising campaign would you build on the back of this slogan?

Mark Andrews

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The Copy Nazi

Banned 14 years ago

I'm thinking of even shorter lines now. Like -

"HEAD first"
(pic showing winner accepting trophy - with product in shot)

"HEAD line"
(Pic with dotted line showing the track the ball takes after leaving a HEAD racquet)

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WinstonTian

14 years ago

HEAD-first. Out-last.

HEAD. Brain-dead game.

HEAD. Your Match.

HEAD Spins in control

Play in HEAD wind

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JamesCx

14 years ago

HEADing in the right direction?
(Coupled with an image of the winner walking towards the trophy)

Slogans certainly aren't my forte.

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Mark Andrews

Banned 14 years ago

HEAD Lights Camera Action!

HEAD - Behind You!

HEAD In Your Hands

HEAD Snap Into Action!

HEAD Your Game - Your Way

HEAD Your Advantage

HEAD Start

HEAD Serving You

HEAD Go Pro!

HEAD Advanced Gameplay